
By Wendy Madill
How SaaS Brands Like Aircall Use Newsletter Sponsorships to Generate High-Quality Leads
Social feeds are noisy. Inboxes aren’t. In 2025, SaaS marketers are using newsletter ads to cut the clutter and convert high-intent leads.
Wendy Madill is a digital marketer and writer who works across content, email, SEO, and LLM optimization. She’s helped SaaS and tech companies create content that’s clear, engaging, and built to be found—by people and increasingly by AI. Her specialty is making complicated tech topics feel approachable and genuinely interesting.
79 posts

By Wendy Madill
Social feeds are noisy. Inboxes aren’t. In 2025, SaaS marketers are using newsletter ads to cut the clutter and convert high-intent leads.

By Wendy Madill
In just a few weeks, the Failory newsletter booked thousands of dollars worth of email sponsorships with Paved. Read on to find out how.

By Wendy Madill
Remember wandering the aisles of Barnes and Noble to look for your next favorite book? In the digital age, Book Riot has crafted the online version of that…

By Wendy Madill
Discover how early-stage startups are using newsletter crowdfunding ads to reach investors.

By Wendy Madill
Welcome to our go-to list for email design inspiration and discovery. Find incredible newsletter examples for eCommerce, SaaS, and more.

By Wendy Madill
Discover the best lifestyle newsletters for 2026, including topics such as health, wellness, fashion, and beauty.

By Wendy Madill
Master native email ads with expert tips from the Paved blog. Learn how to write seamless, effective ad copy that resonates in inboxes.

By Wendy Madill
Discover why Substack is ideal for brands seeking unique sponsorship opportunities. Find your perfect match with Substack ads on Paved.

By Wendy Madill
If you've had your email address for a while, you probably get plenty of spam emails and unnecessary brand messages you don't remember signing up for…

By Wendy Madill
Browse unique newsletter examples and learn how to create authentic, engaging newsletters that connect with your audience.

By Wendy Madill
Which email newsletter software reigns supreme? The best newsletter platforms should fit your writing goals, design skills, and list size.

By Wendy Madill
See how WordPress Newsletter stacks up against Substack in cost, control, and creator tools. A must-read for anyone rethinking their newsletter.