Substack is one of the web's biggest content creation platforms, beloved by everyday people, journalists, and world-famous authors.
As more writers flock to Substack, the channel is becoming ripe for advertising. More brands are seeking out newsletters with strong follower counts or a unique point of view for possible sponsorships.
Many are targeting newsletters that are linked to influencers, mention their products, or allow them to reach certain demographics, such as makeup lovers in their 20s and 30s. - Modern Retail
Even though Substack doesn't have its own ad program, many writers offer brand deals directly and on platforms like Paved.
Get Started with Substack Ads
Partner with Paved to connect with leading Substack writers. Our platform offers easy sponsorship management, performance tracking tools, and campaign optimization. Boost your brand today!
Here at Paved, we collect hundreds of sponsorship reviews each year, making it easier than ever to find the perfect match. We’ve compiled the data from advertisers’ success stories so you can get verified performance insights and make smart sponsorship decisions.
Top 9 Substacks you can sponsor today
1. Big Technology
Hundreds of thousands of subscribers
Big Technology is a long-running Substack by Silicon Valley journalist Alex Kantrowitz. Each edition is packed with insights on technology's impact on our world. Top issues include breakdowns of TikTok's algorithm, research on generative AI, and reflections on the biggest tech companies in the world.
Why advertise here?
- •Unique Audience: Founders and CEOs with high net worth subscribe to Big Technology.
- •Tech Experts: 48% of readers work for a tech company.
- •Top Rankings on Paved: Previous sponsors rave about Big Technology's impressive ad clicks and conversion rates.
2. Buyology
Tens of thousands of subscribers
Turning visitors into buyers doesn't happen by chance; it happens through a deep understanding of the science of buying. Which is exactly what Buyology is about. This popular Substack curates science-backed, actionable tips, and the latest trends in 5-minute reads or less.
Why advertise here?
- •Influential Tech Audience: Marketers in the US and Europe
- •Decision Makers: From agencies and brands in Saas, DTC, and Agencies
- •High-Impact: Readers work at Amazon, Hubspot, Liquid Death, Skims, and more
3. Recomendo
Over 100 thousand subscribers
Recomendo is a weekly lifestyle newsletter that provides subscribers with six recommendations for cool stuff, and boasts thousands of followers. The publication covers a diverse range of topics, including products, entertainment, ideas, websites, and books.
Why advertise here?
- •Diverse Audience: Recomendo’s readership is broad, encompassing tech enthusiasts, creatives, and lifelong learners.
- •High Engagement: The concise, fun-to-read recommendations ensure that subscribers consistently open and engage with the content.
- •Versatile Ad Opportunities: The variety of topics covered means that a wide range of brands—from tech gadgets to books and lifestyle products—can find a receptive audience.
4. Open Scout
Tens of thousands of subscribers
Open Scout is a compelling Substack that showcases the most exciting early-stage startups, job openings, and valuable resources, all in a single newsletter. Each edition is packed with product recommendations, industry analysis, and thought-provoking commentary. Open Scout's focus on cutting-edge technology and startup culture offers a prime advertising opportunity for brands looking to connect with a forward-thinking, tech-savvy audience.
Why advertise here?
- •Tech-Savvy Audience: Open Scout attracts readers who are deeply interested in technology, startups, and innovation, making it ideal for brands in the tech sector.
- •Engaged Community: The newsletter's readers are active participants in the startup ecosystem, from entrepreneurs and investors to tech enthusiasts.
- •Influential Curator: The author's established presence and credibility in the tech world enhance the newsletter’s appeal and trustworthiness.
5. Postanly Weekly
Tens of thousands of subscribers
Postanly Weekly by Thomas Oppong delivers top tools, principles, and tips for smarter living. It covers wealth, health, productivity, and personal growth, helping readers live on their own terms. Overall, it's a great partner for brands looking to reach driven professionals aiming to improve their lives and careers.
Why advertise here?
- •Skilled, Professional Readers: Connect with professionals from companies like Microsoft, Google, LinkedIn, and Apple.
- •Diverse Topics: Includes wealth-building, productivity, investing, and personal growth.
- •Practical Insights: Offers actionable advice from top thinkers to boost personal and professional development.
6. Femstreet
Tens of thousands of subscribers
Femstreet is a newsletter by Sarah Senobari that focuses on women in tech, startups, and venture capital. It highlights news, insights, and opportunities to support and empower women in these industries. Femstreet is perfect for brands looking to connect with women in tech and venture capital, offering a platform that champions diversity and empowerment in the industry.
Why advertise here?
- •Targeted Audience: Reaches women in SaaS, tech, startups, and venture capital.
- •Focused Content: Features industry news, insights, and opportunities.
- •Tight-Knit Community: Supports and empowers women professionals.
7. Sit & Stay
Tens of thousands of subscribers
Sit & Stay is the go-to bi-weekly newsletter for dog owners, featuring the latest training tips, health advice, and adorable dog pictures. With thousands of subscribers, it offers bite-sized information to help dogs live their best lives.
Why advertise here?
- •Large, Engaged Audience of Pet Owners: Reach over 57,000 dedicated dog owners.
- •Niche Content: Focuses on dog health, training, and lifestyle tips.
- •High Engagement: Provides practical, actionable advice and charming visuals.
8. Wonder Tools
Tens of thousands of subscribers
Wonder Tools is a newsletter by Jeremy Caplan that highlights useful tools and resources for personal and professional productivity. Each edition features a curated selection of apps, websites, and gadgets designed to help readers work smarter and live better. It's an excellent platform for brands aiming to reach a dedicated audience eager for the latest in productivity and technology solutions.
Why advertise here?
- •Tech-Savvy Audience: Attracts readers interested in productivity and tech innovations.
- •Practical Content: Focuses on actionable and valuable tools, ensuring high engagement.
- •Curated Expertise: Jeremy Caplan's background as a journalism educator and tech enthusiast ensures well-researched and relevant recommendations.
9. Marketing Shots
Thousands of subscribers
Marketing Shots is a concise, actionable newsletter for marketers and founders. Delivered weekly, it focuses on practical marketing tips, industry insights, and effective strategies for marketers and entrepreneurs looking to stay ahead of the curve.
Why advertise here?
- •Targeted Audience: Reach a focused group of marketing professionals and entrepreneurs.
- •Actionable Content: The newsletter's bite-sized, practical advice ensures high reader engagement.
10. The Business Engineer
Over 100K subscribers
The Business Engineer is the official newsletter of FourWeekMBA.com, focusing on business model strategy, technology, and business development. With over 122,000 subscribers, it provides insights and analysis for professionals interested in business engineering. It's a great fit for brands targeting high-level professionals and decision-makers in business strategy and development.
Why advertise here?
- •Executive Audience: Reaches business executives, analysts, product managers, professors, investors, and entrepreneurs.
- •In-Depth Content: Covers business model innovation, pricing models, business development, go-to-market strategies, and market analyses.
- •Tech-Driven Focus: Emphasizes tech-driven adoption and strategies.
- •5-Star Ratings from Advertisers: Regarding their Substack ads, they say, “This sponsorship with The Business Engineer newsletter provided strong value for our investment."
Tips for designing Substack ads
- Understand the Platform:
- •Substack prioritizes subscriptions but also allows tasteful sponsored content that fits its Terms of Service.
- •Choose relevant newsletters that align with your target audience.
- Be Transparent and Authentic:
- •Opt for sponsorships that resonate with the newsletter's content and readership.
- •Authentic sponsorships maintain trust and engagement.
- Engage with the Audience:
- •Collaborate with Substack writers to create ads that fit seamlessly into the newsletter.
- •Consider reader feedback to tailor your advertising strategy.
- Use Sponsorship Marketplaces:
- •Platforms like Paved help find suitable newsletters for your brand.
- •Review demographics and past sponsorships to ensure a good fit.
For more detailed insights, visit Paved's Ultimate Guide to Substack Advertising.
Find more great Substack newsletters to sponsor
Sign up as an advertiser with Paved to find more Substack writers to work with.
Through our marketplace, you can browse Substack ads by author, ad type, or category to find the best partner for your next campaign.
