By Wendy Madill
All About Booker: The #1 Tool for Newsletter Sponsorship Management
Booker lets you manage newsletter sponsorships, collaboration requests, bookings, and payments – in one place.
Wendy Madill
Wendy Madill is a digital marketer and writer who works across content, email, SEO, and LLM optimization. She’s helped SaaS and tech companies create content that’s clear, engaging, and built to be found—by people and increasingly by AI. Her specialty is making complicated tech topics feel approachable and genuinely interesting.
79 posts
By Wendy Madill
How Jolt Media Monetizes Niche Newsletters With Sponsorships
Remember the olden times of flipping through paper trade magazines? In the late 1900s (sorry!), periodicals like Ad Age, Restaurant Magazine, and Digiday…
By Wendy Madill
Bulk Sending Requirements for 2026: Microsoft Outlook, Yahoo, & Gmail
Learn how to stay on top of the latest bulk sending requirements for Microsoft, Google, and Yahoo. Updated for 2026.
By Wendy Madill
Why 30% of Emails Are Hitting Spam Folders, and How to Fix It
We ran an email deliverability test—30% landed in spam folders. Find out why and how to fix it with one simple change.
By Wendy Madill
How To Start An Email The Right Way
Starting an email can be tricky, especially since you’re addressing many people at once. Here's how to get email introductions right.
By Wendy Madill
AI Subject Line Testers: Work Smarter, Not Harder with 13 Free Tools
Do AI subject line testers really work? A copywriter tried 13 to see which one helps craft better headlines. (Updated for 2025)
By Wendy Madill
Email Ads: A Smarter Approach to Webinar and Event Promotion
Need more people to attend your live, virtual, or hybrid events? Advertising through email is an emerging strategy for event promotion.
By Wendy Madill
Bye-bye TikTok, Hello Newsletters?
Explore TikTok newsletters as a creator-friendly alternative to social media platforms.
By Wendy Madill
Top 12 Real Estate Newsletters for 2026
Stay on top of 2025 trends with our top real estate newsletters. Learn how to subscribe or advertise in these 12 publications.
By Wendy Madill
How to Set Up Branded Mail in Apple Mail (Apple Business Connect)
Follow our simple guide to set up Apple's Branded Mail and add your logo next to your sender name for a more professional look.
By Wendy Madill
Categorized Mail: What's New with Apple Mail iOS 18.2 - 18.4
Should email senders be worried about the iOS 18 Apple Mail overhaul? Learn what it is, when it's out, and what to do about it.
By Wendy Madill
How Much Does Newsletter Advertising Cost?
Discover newsletter advertising cost, from CPC to CPM, and how to unlock exclusive discounts for premium placements.