Here’s our roundup of the top 10 lifestyle newsletters in our network. These publications are sure to help readers boost their mood, find their next hobby, and learn helpful wellness hacks.
10 Trending Lifestyle Newsletters on Paved
1. Hometalk
Millions of subscribers
Hometalk is a leading online DIY publisher that provides content on trending home improvement projects and tips. The Hometalk Daily newsletter attracts a huge audience of creative home and garden enthusiasts.
![Screenshot of an issue of Hometalk. [Subscribe]](https://cdn.sanity.io/images/ued74k9y/production/7717e7812f7d2c4af28f2e7b7bfd715711029449-964x2095.png?w=3840&fit=max&auto=format)
The Audience:
- •35+
- •Primarily female
- •Mostly based in the US
2. Backstock by The Home Edit
Hundreds of thousands of subscribers
The Home Edit is a popular home organization blog led by Clea Shearer and Joanna Teplin. Their weekly lifestyle newsletter, Backstock, delivers exclusive tips and extras to hundreds of thousands of readers. The predominantly female audience relies on Backstock as the ultimate tastemaker in almost anything—gifts, travel guides, skincare products, hosting hacks, and more.
The Audience:
- •98.1% Female
- •51.6% 34-54
- •88.1% White/Caucasian, 3.8% Hispanic
- •50.5% College Degree, 31.4% Masters
- •28.9% HHI over $150k, 13.1% $100l-$124.9k
- •67.4% Have Children
Advertise in Backstock by The Home Edit
3. One Good Thing
Over 100,000 subscribers
One Good Thing’s daily newsletter offers advice on how to accomplish more around the house. The advice is intended for savvy, value-driven women who want to make the most of their money. The educated, wealthy readers of this newsletter draw top-tier sponsors like Costco, Blue Apron, ThredUp, and many others.
The Audience:
- •90% Female
- •High household income
4. Shelf Life
Hundreds of thousands of subscribers
Reese’s Book Club, founded by none other than Reese Witherspoon, has been going strong since 2017. Each month, Reese recommends a book with a woman at the center of the story. The Shelf Life, the monthly newsletter counterpart of the book club, announces her latest picks, shares recommendations, and spreads literary obsessions with fellow book lovers.
![Screenshot of The Shelf Life, by Reese's Book Club . [Subscribe]](https://cdn.sanity.io/images/ued74k9y/production/229e275edf2b84e0b11c37d5ad5479a4cb2e85f0-631x779.jpg?w=3840&fit=max&auto=format)
The Audience:
- •98.6. % Women
- •46% millennial (35-54 y/o)
- •48.4% College Degree, 35.7% Masters
- •24.4% HH Income over $150k, 12.3% HH Income $100k-$124.9k
- •65.7% Have Children
- •Interests include reading, storytelling, health & wellness, female empowerment, travel, and experiences.
Advertise in The Shelf Life by Reese's Book Club
5. Bookriot
300,000+ subscribers
Book Riot is a leading source for all things books and publishing. The Book Riot newsletter delivers a progressive, feminist, and inclusive perspective on the literary world, reaching a diverse audience of passionate readers.
![A recent issue of Bookriot's newsletter. [Subscribe]](https://cdn.sanity.io/images/ued74k9y/production/e7efe9f916df0fbb876c95843fb3f8acbb643088-569x903.jpg?w=3840&fit=max&auto=format)
The Audience:
- •Primarily women (82%), ages 30–39 are the largest segment, with a strong interest in reading, feminism, travel, and self-care.
- •Lifestyle markers: 72% are pet owners and spend about $300/year on books.
6. Recomendo
Tens of thousands of subscribers
Recomendo, a weekly lifestyle newsletter that provides subscribers with six recommendations for cool stuff, boasts thousands of followers. The publication covers a diverse range of topics, including products, entertainment, ideas, websites, and books.
The Audience:
- •Highly engaged audience (open rate: 60%, CTR: 40%)
- •80% Male | 19% Female
- •Interests: digital media, e-commerce, startups, SaaS, software
- •Income range: 89% at $50,000 per year and above
7. The DONUT
The DONUT, a.k.a. The Dose Of News Useful Today, is a daily newsletter that shares the latest news and interesting stories with its millennial audience. This morning newsletter presents stories of the day in a humorous yet informative blend of memes and breaking news on a variety of topics like technology, politics, and business news. Plus, each issue takes only 4 minutes to read, making it a perfect addition to your morning routine.
The Audience:
- •80% female
- •54% under 34 years old
- •35% earn $100k+ per year
- •37% have a master’s degree or above
- •Primarily millennials and Gen Z
8. Gloria
Tens of thousands of subscribers
If you’re not "old" yet but you’re not young, either, then Gloria is the must-read lifestyle newsletter for you. Gloria’s weekly email newsletter features expert interviews, pop culture recommendations, and exclusive stories on everything from mental health to fashion.
The Audience:
- •Age 35-54.
- •Educated and affluent women interested in fashion, pop culture, health, and more.
Advertise in the Gloria Newsletter
9. The Daily Dig
Hundreds of thousands of subscribers
Dog owners, unite! The Daily Dig delivers delightful dog news to 100,000+ readers every day. Each issue of this popular lifestyle newsletter includes advice on training, dog behavior, trivia, and of course, plenty of adorable photos. Readers trust the publication for up-to-date dog content, product and service recommendations, current events and brand endorsements.
The Audience:
- •Over 180,000 subscribers
- •65% female / 35% male
- •Avg age 35+
- •Avg HHI $100K+
10. Spoiled
Tens of thousands of subscribers
The Spoiled newsletter is published by the marketing agency that runs spoiled NYC, a food and culture guide to New York City. Spoiled NYC covers hot topics and intriguing tales about well-known city landmarks and occasions, from food to culture.
The Audience:
- •79% female
- •Majority are based in the US
- •70% between the ages of 18-44
- •73% earn $100k+ per year
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