By Paved Team
Implementing B2B Segmentation for Email Marketing Wins
Want more targeted and customer-focused email marketing? Here's how customer B2B segmentation can deliver the results you need.
Email Best Practices
60 posts
By Paved Team
The Anatomy of Email Newsletter Design
Master the art of newsletter design to engage and captivate your audience. Elevate your email marketing with our strategic design insights.
By Paved Team
9 Tips for Transactional Email to Convert More Customers
Master transactional email best practices to convert more customers and boost engagement. Discover 9 top strategies for success here!
By Emily Wong
Email Bot Clicks: Are They Hurting Your Newsletter?
Email bot clicks got you down? Luckily, the majority of bots come from security software, which aims to protect recipients from bad links.
By Wendy Madill
Should You Try an AI Email Generator? 5 Cool Tools for Newsletters
Can an AI email generator make writing easier than ever? Let's explore 5 AI tools that help creators write, design, & evaluate newsletters.
By Emily Wong
Email Marketing vs. Newsletter Advertising: What’s the Difference?
Newsletter advertising taps into another brand’s audience and trust, while email marketing focuses on building and engaging your own list.
By Emily Wong
How To Run an Email Re-Engagement Campaign: 5 Quick Steps
A re-engagement campaign is an email sequence aimed at capturing the attention of inactive users or subscribers.
By Paved Team
5 Email Marketing KPIs to Measure Beyond Open Rate
Are you tracking other email marketing KPIs beyond open rate? Read on to discover the metrics that deliver more insights about your emails.
By Wendy Madill
Top 10 Tips for Newsletter Feedback Surveys and Polls
Unlock the power of newsletter feedback surveys in 2024. Get tips & tools to elevate your content with valuable audience insights.
By Paved Team
Top 10 Ways to Improve Email Design Accessibility
Email design accessibility is crucial for engaging customers of all abilities. Follow our tips to improve it and expand the reach of your emails and newsletters.
By Wendy Madill
Beehiiv vs. ConvertKit: An ESP Comparison
Choosing between Beehiiv vs ConvertKit for your newsletter? Learn about creator-centric features, pricing, and ad opportunities to help you make an informed decision and optimize your newsletter's growth and monetization strategies.
By Paved Team
Subject Line Best Practices: 10 Ways to Boost Your Open Rates
Your email subject line is like a book cover. It may not tell the whole story, but if it’s interesting enough, people will want to open it. Try subject line best practices...