So...you've already built your Paved profile, congrats! This means you're poised to get discovered by premium advertisers and win newsletter sponsorships.
Want to learn how to get noticed by top sponsors? We recommend sharing your Paved profile link on multiple channels. Here's how.
Top 5 profile-sharing tips to win more sponsorships
1. Grab your profile URL.
After you've signed up for your free Paved account and designed your newsletter's sponsorship profile, you'll need to grab the profile URL so you can share it.
- Log in to your Paved publisher account.
- Go to your Profiles page and click the name of your publication. This will open your Paved Marketplace profile in a new tab.
- Copy your profile page URL from the browser's address bar, and start sharing!
2. Share your profile on social.
If you have a social presence, we highly recommend sharing your Paved profile URL on all your platforms, from Twitter to TikTok.
Looking for some inspiration? We love how the team at Currently promoted their sponsorship profile on Twitter:
3. Add your sponsorship profile to your newsletter's footer.
Next, we recommend sharing your sponsorship profile in your email newsletters. Usually, the footer is the most popular choice for this.
For example, check out the phrasing Recomendo uses to promote its sponsorship page:
Or, take a look at Michael Spencer's approach in his newsletter, AI Supremacy:
4. Link to your profile on your website.
Next, we recommend sharing your Paved profile on your website to make it easier for sponsors to reach out to you. Many publishers link to their profile on their About Us page, Contact page, site navigation, footer, or all of the above.
For example, The Skimm has a dedicated "Advertise With Us" page on their website, where they link their sponsorship information:
Additionally, check out how Hacker News Digest links directly to their Paved Profile by integrating Booker:
5. Try direct advertiser outreach & pitching
Take a lesson from William Knight of The Industry Slice newsletter.
In 2016, he researched his newsletter's audience and reached out directly to advertisers in relevant niches. It didn't take long for his pitches to elicit responses. Soon, he won his first 5-figure sponsorship from a renowned global education company. Today, sponsorships are still a viable recurring income stream for Industry Slice.
To replicate his success, we recommend researching your newsletter audience. Examine their interests, demographics, and any traits they share. Then, contact companies that serve those niches, and pitch a sponsorship by sharing your Paved profile.
Most importantly, don't forget to include your profile or Booker link in your pitch!
What's next?
After sharing your Paved profile on multiple channels, you're well on your way to securing fantastic partnerships.
For more information on optimizing your profile and earning more sponsorships, read our guides:
