In the email newsletter sphere, The Skimm stands out for its wild popularity and loyal subscriber base. Founded in 2012 by two ex-NBC employees, The Skimm brings daily news stories to an audience of over 5 million. Over the years, it’s expanded to create three podcasts, a mobile app, and a self-help book, all in addition to its flagship product, the Daily Skimm.
The newsletter is well-known for its conversational tone and straightforward breakdowns of complex current events. Its audience consists mainly of millennial women between the ages of 22 and 34. Readers tend to be well-educated, with a large proportion earning an annual income of $100k or more.
We’ve put together a list of 10 newsletters like The Skimm in terms of content and audience demographics. To become a sponsor, you can request a partnership directly from the Paved marketplace.
Top 10 newsletters like The Skimm
1. The Lady Magazine
Tens of thousands of subscribers
The Lady Magazine has been in continuous publication since 1885, earning it a name as one of Britain's longest-running magazines. The newsletter covers stories, entertainment and products aimed toward wealthy female readers.
The Audience:
- •95% female
- •Majority based in the UK
- •60% earn $100k+ per year
- •49% earn $200k+ per year
- •68% between the ages of 18-44
Advertise in The Lady Magazine
2. The Skinny
Tens of thousands of subscribers
The Skinny is a monthly publication distributed to 500 establishments across Scotland. The magazine and its accompanying newsletter cover stories about the arts and lifestyle. Its topics of interest include live music, film, food and performance.
The Audience:
- •67% female
- •Majority based in the UK
- •86% between the ages of 18-44
3. Trendland
Tens of thousands of subscribers
Trendland is a platform that covers a wide range of topics, including fashion, art, photography, design, architecture, and music. It’s known for its aesthetic design and elevated visual components. Its content is aimed at creative professionals, from graphic designers to art directors.
The Audience:
- •79% female
- •Majority in the US and UK
- •63% earn $100k+ per year
- •85% between the ages of 18-44
4. Motherly
Hundreds of thousands of subscribers
As the name implies, Motherly is a weekly publication about motherhood. Its website and newsletter cover various topics related to pregnancy, parenting, and life as a new mother.
The Audience:
- •99% female
- •Majority based in the US
- •77% between the ages of 18-44
- •81% earn $50k+ per year
- •40% earn $100k+ per year
5. spoiled
Hundreds of thousands of subscribers
The spoiled newsletter is published by the marketing agency that runs spoiled NYC, a food and culture guide to New York City. It covers trending topics and interesting stories related to popular city landmarks and events.
The Audience:
- •79% female
- •Majority based in the US
- •70% between the ages of 18-44
- •73% earn $100k+ per year
6. The DONUT
Tens of thousands of subscribers
The DONUT is on a mission to transform conversation and education by delivering impartial, trustworthy information in an easy-to-consume format. It covers relevant, interesting news stories as quick tidbits in a fun and colorful format.
The Audience:
- •80% female
- •54% under 34 years old
- •35% earn $100k+ per year
- •37% have a master’s degree or above
7. The Gist
Hundreds of thousands of subscribers
The Gist is a female-founded sports media brand that aims to provide a fresh and fun perspective on sports. Unlike most news channels, it provides equal coverage of men’s and women’s sports in one quick read.
The Audience:
- •85% female
- •Majority based in the US
- •65% between the ages of 18-34
- •60% earn $50K+ per year
8. Femstreet
Tens of thousands of subscribers
Femstreet is an engaging Substack newsletter for career-minded women in tech. It covers a variety of topics, including crypto, startups, and entrepreneurship. In addition to its free weekly newsletter, it also offers a paid plan that includes access to a private Slack network, an additional weekly briefing, and bi-weekly video networking sessions.
The Audience:
- •85% female
- •Majority based in the US
- •79% between the ages of 24-44
- •70% earn $100k+ per year
- •38% earn $200k+ per year
9. Boss Betty
Tens of thousands of subscribers
Boss Betty covers the work world through the lens of gender for an audience of female professionals. Its weekly newsletter discusses women’s contributions across industries and explores the barriers to workplace gender equality through a mix of original reporting and curated news stories.
The Audience:
- •98% female
- •Majority based in the US
- •78% between the ages of 25-54
10. Gazette Gal
Thousands of subscribers
Gazette Gal delivers daily news updates designed to inform, empower, and inspire women. Issues include intelligent and positive deep dives on wellness, lifestyle, career & finance, and beauty.
![Screenshot from an issue of Gazette Gal. [Subscribe]](https://cdn.sanity.io/images/ued74k9y/production/e313610e67176f829ea4eab09a7bd65726e9fdf6-423x907.jpg?w=3840&fit=max&auto=format)
Fun facts for advertisers:
- •Female readers between the ages of 20-35 and residing in the United States.
- •Interests include finance, fashion, lifestyle, food, travel, skincare, beauty, and wellness.
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