By Emily Wong
8 Steps to Finding Your Target Audience
Learn how to effectively find and market to your target audience.
Advertisers
Learn more about how to run successful sponsored campaigns with industry tips, guides and reports for newsletter advertisers.
131 posts
By Wendy Madill
Newsletter Advertising for Brand Awareness: Why You Should Try It
Are you struggling to increase brand awareness? Check out Paved's latest blog post on how newsletter advertising can be the perfect solution.
By Paved Team
4 Email Marketing Trends for 2024
Email remains one of the most effective ways to reach your audience. Take a look at the 4 email marketing trends you can't afford to ignore.
By Paved Team
Clean Up Your Email List: How to Build a Healthier Newsletter with a List Pruning Campaign
While it can be painful to remove hard-earned subscribers from your list, remember, if they aren’t engaging, they are lowering your metrics.
By Paved Team
Which Kind of Content Sponsorship is the Best Fit for Your Brand?
Sponsored content and native advertising can give your brand an opportunity to slide past ad blockers and connect with consumers.
By Wendy Madill
Landing Pages for Email Ads: Quick Tips for Success
In this post, we'll provide landing page tips to improve your email ad performance, plus a few great examples from top brands.
By Wendy Madill
Paved Marketplace Update: Newsletter Reviews
Take the guesswork out of email sponsorship. Browse verified reviews of the top-performing newsletters in the Paved Marketplace.
By Paved Team
Dedicated Email: How To Boost ROI And Simplify Targeting with Email Ads
If you’re looking to round out your advertising strategy, it’s time to start trying dedicated email to get your message seen.
By Emily Wong
2022 Email Marketing Conferences to Add to Your Calendar
Best email marketing conferences in 2022: MailCon by Phonexa, ANA Email Evolution Conference, Email Innovations Summit by Only Influencers and Rising Media, EiQ by Ansira
By Emily Wong
What Does Experiential Marketing Look Like in a Digital World?
Immersive experiential marketing doesn't have to be limited to in-person events. Learn how to create unique experiences in a digital world.
By Emily Wong
5 Ways Buying an Email List Can Hurt Your Business
Discover 5 reasons why buying an email list can damage your reputation, deliverability, and ultimately, your bottom line.