By Paved Team
The Cold Email Alternative That Will Bring You Warm Leads
What if there was a way to convert a stranger to your company into a customer, but without the struggles that come with cold email?
Advertisers
Learn more about how to run successful sponsored campaigns with industry tips, guides and reports for newsletter advertisers.
131 posts
By Paved Team
Email Marketing Analytics: Google Analytics vs. Paved Platform Reporting
The best way to use Google Analytics and any advertising platform reporting for email marketing analytics is to know what you’re looking at.
By Paved Team
3 Things Advertisers Should Be Looking for in the Best Media Kits
A good media kit is the key to learning crucial information about a given publisher, including their reach, and who their reader is.
By Paved Team
Email Advertising ROI vs. Social Media: Where Should You Be Investing?
We decided to weigh two advertising options to determine the best course of action for your campaign ROI: email advertising and social media.
By Paved Team
How to Find the Best Lists for a Strong Email Newsletter Advertising Partnership
Once you find publishers in your niche, you’ll be well on your way to a successful email newsletter advertising campaign.
By Paved Team
Ready to Send? Check this Quick Email Campaign Checklist First
Use this email campaign checklist to send with confidence, knowing you’ve included everything your subscribers need.
By Paved Team
Email Engagement Metrics Advertisers Should be Looking For
As an advertiser, learn how to measure and analyze key email engagement metrics to optimize your newsletter ad campaigns.
By Paved Team
5 Tips for a Successful Dedicated Email Advertising Campaign
So, how do you know if you are doing everything you can to create an effective email advertising campaign?
By Paved Team
Designing Amazing Ad Campaigns: 6 Dedicated Email Examples
From personalization to engaging visuals, these 6 dedicated email examples showcase marketing techniques that can help boost your ROI.
By Paved Team
How to Scale Your Email Campaign Strategy (And Stop Doing it All On Your Own)
If you're looking to scale your email campaign strategy, don't miss our post with best practices like segmentation and automation.
By Paved Team
How to Increase Your Ad ROI with Dedicated Email Advertising
With dedicated emails (AKA list rentals/swaps), you can have your message seen in a way that isn’t distracting and doesn’t get ignored.