Email newsletter sponsorships are a great way for brands to connect with new customers… but typically, finding the right newsletter partnerships can take a lot of time-consuming research and testing.
We’ve introduced a new tool to make leveraging data to find the right sponsorship partners easier than ever. Announcing: featured newsletter reviews in the Paved Marketplace.
Read on to learn more about how verified newsletter reviews can benefit both advertisers and publishers.
Advertiser updates: Find the perfect newsletter partner with less effort
As the world’s biggest newsletter marketplace, we work with hundreds of large brands every day. And we understand you need more data to help you choose the right sponsorships.
That’s why we’ve introduced newsletter reviews to help you take the guesswork out of email sponsorship.
When you learn from previous sponsors in your industry, you can understand the performance of newsletters and various placements, adding more data to your decision-making process.
Learn more about advertiser reviews
Here’s how the review process works for advertisers on Paved.
- •When we collect reviews
After you sponsor a publication in the Paved Marketplace, we’ll ask you to rate your experience on a scale of 1-5 stars and share your thoughts. The review will be shared internally with the publishers to provide feedback and help them improve. - •How and when reviews are displayed
If desired, the publishers can anonymously share up to 4 verified advertiser reviews on their public Paved Profile. The advertiser’s identity and personal information will remain anonymous. For example, a review from Microsoft would display as, “Review from Software & Tech company.”
Ready to browse reviews?
With newsletter reviews, finding the right publications to sponsor is much simpler. Follow these steps to view verified newsletter reviews from advertisers in the Paved Marketplace:
- Sign in to the Paved Marketplace.
- Browse for newsletter sponsorships or view our Top-Rated Collection.
- On publisher profile pages, you’ll be able to read verified reviews from previous sponsors.
To learn more about the rating process and how it works for advertisers, read our guide: Newsletter Reviews: How to Rate Publishers
Publisher updates: Stand out and win premium sponsorships
With featured newsletter reviews, it’s your time to shine as a publisher in the Paved Marketplace. Great marks from advertisers will help you increase credibility, visibility, and presence, which will all help you earn higher rates.
Showcase your sponsorship wins with featured reviews
After an advertiser runs a sponsorship with you, we’ll ask them to review the sponsorship on a scale of 1-5 stars and share their thoughts.
All advertiser reviews are shared internally in your Paved account and are private by default. However, if you get an amazing review, you'll have the option to feature it on your public Paved profile and Booker page as a testimonial.
Learn why it pays to be top-rated
When you get consistently high ratings from advertisers, you'll get a few perks as a top-rated publisher:
- •Better discoverability in Paved’s search results and category pages.
- •Inclusion in an exclusive Top-Rated Publishers Collection in the Paved Marketplace.
- •Extra marketing benefits backed by Paved, like sharing your positive reviews on social media.
Check your reviews now
As a publisher, you can select up to 4 verified reviews to feature on your Paved profile. This helps you stand out to advertisers.
To choose your featured reviews, follow these steps:
- Sign in to your Paved account and go to your Profile page
- Click the Options drop-down menu and select Manage Reviews.
- Check the box ☑️ next to “Featured” to share a positive review on your public Paved profile.
To learn more about reviews, visit our help article: View and Manage Your Newsletter Reviews
Try it for yourself
Ready to see verified newsletter reviews in the Paved Marketplace? Sign up for Paved to take our new feature for a spin.
