Whether you're a small business or a huge enterprise, programmatic ads can help you tap into new leads, increase brand awareness, and sell more products and services.
Programmatic advertising is an automated method of buying ad space to get the most accurate ad placement, in the fastest time, at the best price. Plus, programmatic ads offer a wide reach and a variety of ad formats like native, display, social, and video.
Here at Paved, we launched our programmatic ad network for newsletters back in 2022 and have been perfecting it ever since, so we know what it takes to get the job done right. Check out our curated list of top programmatic ad tools for the year.
Top 5 Programmatic Advertising Tools to Know in 2025
Publift
Publift is a programmatic advertising network that specializes in helping creators and brands monetize their websites. As a Google-certified publishing partner, Publift’s expertise and consistent track record are recognized and vetted by Google itself.
Publift is known for its expertise in optimizing ad revenue for brands by using innovative technologies and strategies with a focus on Core Web Vitals and user experience, providing personalized support, and ensuring transparency and trust with its clients. At the time of publication, Publift is the fastest-growing publishing partner in the Asia Pacific region, with clients in over 60 countries.
Kedet
Kedet is a DSP and programmatic powerhouse that integrates multiple ad technologies in one place, including Display, Social, Native, Audio, Digital Out-Of-Home, Video, Over-The-Top, In-App, Travel, Metasearch and more.
Kevel helps advertisers focus their spending based on ad performance rather than hunches, so you can reduce wasted spend and improve your campaign results. Kedet delivers a unique, elevated view of your digital ads inventory. The best part is the cross-channel advertising feature. It syncs and analyzes all your ads and optimizes your campaigns in real-time so you can avoid showing ads to people who already converted, saving you money.
Smarty Ads
With SmartyAds DSP, you can create targeted, measurable, and engaging ads that convert audiences into customers.
On SmartyAds, advertisers can run omnichannel ad campaigns. The platform supports various ad formats advertisers can use to effectively engage existing customers and address new ones: display, native, video, CTV, in-app, audio, DOOH, and more.
Standout features include easy creative design and auto-resizing for omnichannel, and automatic CPM optimization. Ad quality and brand safety are guaranteed by traffic safety providers SmartyAds collaborates with (like Pixalate). Advertisers can address the right target audience by choosing a variety of targeting options.
AdRoll
AdRoll enables brands and marketers to convert shoppers into customers, no matter what the objective is. Whether you want to boost brand awareness, generate more sales or enhance customer loyalty, you can easily track and improve your programmatic campaigns with AdRoll's digital marketing dashboard. They've helped thousands of e-commerce businesses grow their revenue and refine their marketing strategies.
The AdRoll platform harnesses the power of cutting-edge automation and personalization to analyze real-time advertising data and drive customer engagement. Thousands of eComm brands trust AdRoll to enable display, social, and email advertising work together and more effectively structure, measure, and optimize their marketing efforts.
Improvado
If you're already using 2 or more ad platforms and you want to consolidate reports into a user-friendly dashboard, we recommend Improvado. Improvado is a marketing analytics platform that integrates with 500+ marketing and sales data sources, including MediaMath, AdRoll, Criteo, and all the other popular programmatic platforms to help you get all performance data in one place and make sense out of it.
Researchers estimate that marketers spend up to 30% of their time manually pulling data from multiple ad accounts, which can be a time-consuming and error-prone process. Improvado can help you streamline the data collection process and allow you to focus on what matters most: launching efficient ad campaigns.
