Founded by entrepreneur Sam Parr, The Hustle has dominated the tech and business newsletter space since its launch in 2014. Over the years, it’s grown to capture an audience of over 2.5 million subscribers, making it one of the biggest newsletters ever. Its readership largely consists of young, career-minded individuals, the majority of whom are primary decision-makers at their organizations.
Evolution of The Hustle Newsletter
The Hustle started as a scrappy daily newsletter delivering sharp, business-focused stories with a conversational edge. Over time, it evolved into a powerhouse for entrepreneurial insights, drawing a loyal audience.
In 2021, HubSpot acquired The Hustle for a reported $27 million, making it one of the most valuable newsletter acquisitions of all time. This move integrated its engaging content with HubSpot’s marketing ecosystem, expanding its reach and solidifying its reputation as a go-to resource for startups and professionals alike.
The Hustle: Audience demographics
According to Paved’s data, The Hustle’s subscriber base reflects the following demographics:
- •Majority based in the US
- •55% male
- •31% earn $100k+ per year
- •41% between the ages of 25-34
- •Top industries: marketing & advertising, internet, computer software
Top 10 Newsletters like The Hustle
We’ve put together a list of 10 newsletters like The Hustle with similarly high-value audiences. To become a sponsor for any of these publications, head to the Paved marketplace and request a partnership.
1. TheFutureParty
Tens of thousands of subscribers
TheFutureParty covers stories related to business, entertainment and culture for a creative and tech-savvy audience. Its quick and catchy news coverage attracts a young, female-leaning audience. Despite its relatively small size, TheFutureParty has run successful campaigns with top brands including Lyft, Beats and Nike.
The Audience:
- •Majority based in the US
- •67% female
- •39% between the ages of 25-34
- •34% earn $100k+ per year
- •Top industries: marketing & advertising, internet, entertainment
2. Workfrom
Tens of thousands of subscribers
Workfrom is primarily a software company that runs a virtual work platform. However, it also publishes The Remote Tea, a newsletter that delivers work-from-home-related content to subscribers’ inboxes on a weekly basis. The Remote Tea curates interesting stories from top publications about remote and hybrid work.
The Audience:
- •Majority based in the US
- •60% male
- •52% between the ages of 25-34
- •41% earn $100k+ per year
- •Top industries: internet, computer software, information technology & services
3. TechCrunch
Hundreds of thousands of subscribers
Founded in 2005, TechCrunch is a well-known veteran in the media industry. It’s particularly known for its coverage of tech and startup companies. Through its newsletter The Daily Crunch, it delivers curated selections from its own website to keep its readers up-to-date.
The Audience:
- •Primarily based in the US
- •78% male
- •Roughly half between the ages of 25-34
- •64% earn $100k+ per year
- •Top industries: IT and services, computer software, internet
4. SmartCompany
Tens of thousands of subscribers
SmartCompany is Australia’s premier publication for growth businesses and entrepreneurs seeking information, advice, news and ideas to help them succeed. Its free newsletter curates a selection of original content for a niche audience of business-minded readers, including startup founders and decision makers.
The Audience:
- •Majority based in Australia
- •62% male
- •53% earn $100k+ per year
- •52% between the ages of 25-44
- •Top industries: marketing & advertising, management consulting, professional training & coaching
5. Podcast Notes
Tens of thousands of subscribers
Podcast Notes is a premium source of notes from leading podcasts. The organization’s Twitter following has boasted industry icons including Joe Rogan, Marc Andreessen and Brandon Stanton. Each weekly newsletter includes a roundup of notable takeaways and primarily attracts an audience of young, high-income male readers.
The Audience:
- •Majority based in the US and India
- •97% male
- •63% between the ages of 25-34
- •49% earn $100k+ per year
- •Top industries: internet, computer software, information technology & services
6. Stacked Marketer
Tens of thousands of subscribers
Stacked Marketer provides carefully curated digital marketing news, tech and actionable advice, delivered fresh every weekday. Every story is neatly broken down, and each issue is designed to be consumed within 5 minutes.
The Audience:
- •Roughly half based in the US
- •87% male
- •64% between the ages of 35-44
- •Top industries: marketing & advertising, internet, online media
7. Line25
Tens of thousands of subscribers
Line25 provides ideas and inspiration to web creatives, including roundups of website designs and tutorials to help its readers learn new skills. Its newsletter offers resources, courses and original articles curated for an audience of graphic designers.
The Audience:
- •Spread across the US, the UK, India, Italy, Australia and Canada
- •85% male
- •49% between the ages of 25-34
- •41% earn between $50-100k per year
- •Top industries: internet, information technology & services, marketing & advertising
8. The Street Sheet
Tens of thousands of subscribers
The Street Sheet, short for Wall Street’s Cheat Sheet, publishes a selection of business and finance stories every Sunday. It caters to an audience of high-income, fashion-forward readers who stay up-to-date on tech and startup news. They also enjoy learning about new products and services.
The Audience:
- •Majority based in the US
- •77% female
- •35% between the ages of 25-34
- •Top industries: market research, writing & editing, hospital & healthcare
9. Tom’s Guide
Tens of thousands of subscribers
Tom’s Guide is a publication that helps consumers make better buying decisions on everything from smartphones to 4K TVs. Not only do its writers cover breaking tech news, but they also test hundreds of products in their labs and provide independent reviews, tips and deals to help readers upgrade their digital life.
The Audience:
- •Majority based in the US
- •78% male
- •34% between the ages of 25-34
- •41% earn $100k+ per year
- •Top industries: information technology & services, computer software, internet
10. Pixel Surplus
Hundreds of thousands of subscribers
Pixel Surplus is a leader in the graphic design industry, primarily known for its free design products, including fonts, graphics and templates. Its newsletter attracts a young, creative audience and has coordinated successful partnerships with top web and design advertisers, including Shutterstock, Wix and Jamf.
The Audience:
- •Spread across the US, Italy, Bangladesh, Australia, the UK and Canada
- •63% male
- •88% below the age of 34
- •Top industries: design, graphic design, internet
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