Last year, we helped thousands of brands connect with their ideal audiences through newsletter sponsorships.
The key to success? Finding newsletters that offer both incredible reach and great value. Our top performers from the past year consistently delivered strong results with affordable cost-per-click rates.
From fashionistas to fintech pros, these newsletters captivated niche audiences and turned sponsorship dollars into measurable success. Whether you’re looking to reach entrepreneurs or crypto enthusiasts, we've found the top-performing newsletters to help you maximize your ROI.
Top newsletter performers by CPC
Fashion, beauty, and living newsletters
Upstyle
Upstyle is a daily lifestyle newsletter that appeals to DIY fashion and beauty enthusiasts who love personalizing their style. Advertisers reported an incredibly affordable CPC and an influx of valuable leads.
- •Average CPC: $1.46
- •The audience:
- •Over 900,000 daily readers
- •Fashion-forward women in the US, ages 35-64
Gloria
Gloria is a newsletter for women who are young at heart, featuring interviews, fashion stories, and curated recommendations. Sponsors in fashion, beauty, and wellness praised Gloria for its stellar conversion rates.
- •Average CPC: $3.65
- •The audience:
- •Over 50,000 career-minded women
- •Educated, affluent readers interested in curated recommendations, beauty, and fashion
Wellbeing Dose
Wellbeing Dose is a growing health and wellness newsletter with a loyal following of self-care junkies. Previous sponsors include Factor, RevContent, and PodSnacks.
- •Average CPC: $5.94
- •The audience:
- •Over 100,00 readers
- •Age range between 25-55
- •Interested in skincare, fitness, makeup, nutrition, and wellbeing
Business newsletters
#JessPicks
JessPicks is a weekly newsletter for entrepreneurs and side hustlers. Brands like Finny, Refind, and Wynter advertise here to reach savvy, business-minded readers.
- •Average CPC: $1.54
- •The audience: 2,000+ young creatives and freelancers running their own businesses
Cash Nut
The Cash Nut is a daily newsletter that offers a concise look at the latest trends, innovations, and ideas shaping the world of business and technology. Cash Nut sponsorships help tech and SaaS brands reach a C-Suite audience at an incredible value.
- •Average CPC: $1.71
- •The audience:
- •Over 10,000 loyal readers
- •Businesspeople, entrepreneurs, tech enthusiasts, and startup founders
The AI Entrepreneurs
The AI Entrepreneurs newsletter delivers an in-depth summary of the latest AI tutorials and tools. The diversity of their audience makes sponsorships a lucrative space for advertisers aiming to target professionals across a range of tech and business sectors.
- •Average CPC: $2.34
- •The audience:
- •Tens of thousands of AI aficionados
- •Startup founders, entrepreneurs, business strategists
Planet Compliance
Planet Compliance covers business regulations each week and highlights the top compliance software applications for businesses. 83% of advertisers on Paved said they would run another sponsorship with Planet Compliance, citing its strong CTR for a tough-to-reach niche.
- •Average CPC: $3.83
- •The audience:
- •Over 100,000 readers
- •A global audience of governance, risk, and compliance professionals
- •Interested in resources on AML, MIFID, KYC, SOCII, GDPR, and more
Small Business Alley
Small Business Alley is a growing AI newsletter that delivers the latest AI news and hacks to an audience of small to medium-sized business operators. Past sponsors include The Economist, Proton VPN, and Relay.
- •Average CPC: $4.03
- •The audience:
- •Over a hundred thousand business owners and C-Suite execs in the US
- •Interested in business tools, luxury products, investments, and travel
Finance newsletters
Find My Investments
Find My Investments is a daily finance newsletter that aggregates the top articles and stock news in the US. This publication attracts sponsors in clean energy, business, VC, and more at a CPC under $2.00.
- •Average CPC: $1.77
- •The audience:
- •65% men and 35% women
- •Interested in personal wealth development, stock market insights, and investments
Legal & Finance
The newsletter from Legal & Finance is a weekly digest of the latest articles and insights on law and finance. For advertisers, partnering with Legal & Finance provides an opportunity to connect with a well-educated, diverse, and motivated audience interested in products and services related to legal services, financial planning, insurance, loans, and more.
- •Average CPC: $3.35
- •The audience:
- •Career-driven legal and finance professionals from lawyers to accountants and fintech pros
- •Interested in financial planning, career advice, and real estate
Lead-Lag Report
The Lead-Lag Report, published by Michael A. Gayed, CFA, is a popular market research newsletter that offers valuable investment and trading strategies. As the top-reviewed finance newsletter on Paved, advertisers were thrilled to reach a target audience of high net worth and accredited investors at a CPC under $4.00.
- •Average CPC: $3.58
- •The audience:
- •Hundreds of thousands of savvy investors
- •High net worth readers interested in time-tested trading strategies
Elite Trade Club
Elite Trade Club is a twice-daily stock market newsletter on the hottest stocks, market-moving news, and everything investors need to know before the market opens. Sponsors said, “[Elite Trade Club] performed very well. We received a high number of leads generated that are continuing to bring in revenue.”
- •Average CPC: $4.69
- •The audience:
- •Over 50,000 stock market traders and investors
- •Mostly males with a household income of $100,000 or more
BitCoin Breakdown
Bitcoin-Breakdown is a highly reviewed crypto newsletter covering the top stories of the day, along with in-depth analysis and tool recommendations. Sponsors on Paved praised the value of the audience and the strong engagement rate.
- •Average CPC: $7.68
- •The audience:
- •Over 23,000 crypto enthusiasts
- •Tech-savvy, financially aware readers
Health & wellness newsletters
DailyMotivation
DailyMotivation shares daily positive content with motivational messages, positive affirmations, and helpful personal development articles. Previous sponsors praised its strong CPL and solid campaign results.
- •Average CPC: $2.49
- •The audience:
- •100,000 readers
- •Interested in positivity and personal development, with a focus on mindfulness, mental health, and self-improvement.
DailyHealthPost
Since 2013, DailyHealthPost has provided health and wellness content to help subscribers feel amazing naturally. Previous sponsors include BetterHelp, Bracelayer, and Ned & Co.
- •Average CPC: $4.05
- •The audience:
- •Over 16,000 health and wellness enthusiasts
- •Interested in supplements, wellness tech, health apps, and anti-aging products
10almonds
10almonds is a fun daily newsletter focused on all things health and productivity. 100% of advertisers said they would run another sponsorship with 10almonds, citing "the highest conversion rate of any newsletter we've partnered with."
- •Average CPC: $4.45
- •The audience:
- •40,000+ health-conscious readers
- •Primarily women in the US and Canada
- •Interested in health, well-being, and productivity
Tonic
Tonic is the fastest-growing health newsletter in the world, adding nearly 1,000 new subscribers each week. 75% of advertising partners rebook their ads due to the value and great outcomes: target CPM under $10 and CPC under $5.
- •Average CPC: $4.55
- •The audience:
- •85,000 readers
- •Interested in healthy living, skincare, and product recommendations
I Choose My Best Life
The I Choose My Best Life newsletter helps overstressed professionals find a better work-life balance. Because it focuses on rest and recovery, it's an ideal platform for brands offering products that promote relaxation, mindfulness, and holistic health.
- •Average CPC: $5.84
- •The audience:
- •Over 70,000 readers who are passionate about promoting physical and mental wellbeing
- •Interested in products like sleep aids, mindfulness apps, aromatherapy, wellness retreats, and nutrition
Lifestyle and home newsletters
Simplify
Simplify's newsletter is a top-rated daily email that helps readers build a more practical, economical lifestyle. 100% of advertisers said they would run another sponsorship with Simplify, citing a low CPC and consistent performance.
- •Average CPC: $0.85
- •The audience:
- •Over a million readers: moms, retirees, and do-it-yourselfers
- •Median household income of $100,000
- •Interested in saving money, DIY projects, and healthy living
Hometalk
As one of the largest email newsletters on earth, Hometalk delivers DIY advice to millions of readers. Sponsorships are in high demand for big advertisers like eBay, WayFair, and Noom.
- •Average CPC: $1.20
- •The audience:
- •Millions of home and garden consumers, DIY and lifestyle enthusiasts
- •80% female, primarily US-based
RedesignDaily
Redesign Daily features home design content, featuring inspiring spaces, informative advice, and exciting design trends. 100% of recent advertisers said they'd run another sponsorship with RedesignDaily.
- •Average CPC: $1.26
- •The audience:
- •Hundreds of thousands of lifestyle enthusiasts interested in home design and decor
- •85% female, primarily US-based, ages 35-64, with a median household income of $100,000
Recomendo
Recomendo is a brief weekly newsletter dedicated to sending cool recommendations and life hacks, from technology to websites and productivity tools. 87% of advertisers said they would run another sponsorship with Recomendo.
- •Average CPC: $1.69
- •The audience:
- •75,000+ engaged subscribers
- •Actively seeking product recommendations for travel, work, and health.
Feel Good Brief
Feel Good Brief is a lifestyle newsletter that shares stories on all aspects of living, from fashion and health to beauty, travel, and more. They've delivered results for advertisers like Factor at an affordable CPC.
- •Average CPC: $2.80
- •The audience:
- •100,000+ readers
- •Interested in health, nutrition, exercise, productivity, relationships, and more
Marketing newsletters
Buyology
The Buyology Newsletter delivers actionable daily marketing insights that demystify the science of buying. A recent sponsor shared, "We were able to see a 358% lifetime ROI with our sponsorships from Buyology."
- •Average CPC: $2.54
- •The audience:
- •50,000+ marketers, brand strategists, and managers in the US and Europe
- •10K+ DTC marketers, 5K+ agencies, 1K+ SaaS marketers
ScaleUP
ScaleUP Newsletter is a newsletter designed to help e-commerce businesses reach their full potential in the digital space. This publication attracted plenty of sponsors in the Software and Technology niche, who praised the newsletter for its engagement and high-quality leads.
- •Average CPC: $3.04
- •The audience:
- •50,000+ DTC marketers
- •70% US, 30% Europe
Marketer Jolt
Marketing Jolt is a fast-growing newsletter that helps B2B marketers stay competitive. A recent sponsor said their ad in Marketing Jolt "filled our lead pipeline for weeks." Previous advertisers include HubSpot, SerpReach, and other B2B marketing brands.
- •Average CPC: $4.91
- •The audience:
- •20,000+ B2B marketers
- •Interested in the latest tools, solutions, and partnerships to elevate marketing performance
Copywriter Brain
Every week, Copywriter Brain delivers fresh ideas, copy breakdowns, templates, copywriting formulas, and insight into the psychology of persuasion. Previous sponsors include Hubspot, Postlyy, and Marker Content
- •Average CPC: $8.74
- •The audience:
- •4,000+ copywriters, marketers, and business owners
- •Interested in digital marketing trends and tips
General news newsletters
Newser's Breaking News
When news stories break, Newser sends the most need-to-know details about the most need-to-know stories, presented in sharply written, easy-to-digest emails. It's a favorite of sponsors like SimpliSafe, BetterHelp, and Curiosity Stream.
- •Average CPC: $0.73
- •The audience:
- •200K unique subscribers
- •Educated consumers over 30, high HHI
Newsbreak
Each morning, Newsbreak delivers the local news to millions of inboxes across America. This far-reaching newsletter garnered sponsorships from brands like Uber, Twitter, LendingTree, and FoxSports.
- •Average CPC: $0.98
- •The audience:
- •2 million readers
- •Educated, with strong purchasing power
Flipboard 10 for Today
10 For Today is Flipboard's flagship daily newsletter that features 10 interesting stories from the day. 10 For Today is curated by their world-class editorial team and is designed for the curious reader. They've attracted sponsors like Wix, Bombas, FinanceBuzz, and MasterWorks.
- •Average CPC: $2.08
- •The audience:
- •Over 1 million business and household leaders
- •Interested in content and products that will positively impact their lives
Tangle News
Each day, Tangle unpacks one important news story, examining it from all sides of the political spectrum. This nonpartisan newsletter draws sponsors like 1440, SurfShark, and Babbel.
- •Average CPC: $4.01
- •The audience:
- •300,000+ readers
- •Executives, politicians, business owners, and retired professionals
Newser's Daily Rundown
This top-rated newsletter focuses on the most interesting news stories of the day. With high engagement and over 250,000 subscribers, it's the #1 rated publication in the News category on Paved. Brands like Warby Parker, Morning Brew, Winc, and Daily Harvest have raved about the sponsorship experience.
A recent advertiser shared, "We had a great response to our Newser sponsored newsletter. We promoted an online quiz and got 2441 visits, 1185 completions, and 1024 new leads. We are very pleased and plan to run another sponsored newsletter in the future."
- •Average CPC: $4.43
- •The audience:
- •Hundreds of thousands of readers
- •Educated consumers over 30, high HHI
Startup newsletters
Pitch Club
Pitch Club delivers all the latest news on early-stage startups and weekly startup funding insights. Its elite community of investors has attracted sponsors like Deel, GrowthSchool, Notion, DropBox, and more.
- •Average CPC: $7.21
- •The audience:
- •26,500+ founders, angel investors, VVCs, and early adopters
- •Startup enthusiasts interested in trying new products
Internet Is Beautiful
Internet Is Beautiful helps readers discover the most interesting, useful, and awesome websites from the depths of the internet. Every week, they send a weekly issue to 10,000+ curious, product enthusiasts and early adopters, which includes that week's most interesting links. Previous advertisers include The Information, LiveChat.com, Microns.io, Lemon.io, and more.
- •Average CPC: $7.85
- •The audience:
- •10,000+ tech enthusiasts and early adopters
- •High purchase intent, looking for product recommendations
The Startup Club by Slidebean
This newsletter helps busy founders stay on top of venture capital trends, funding updates, and insights from top startup sources. 90% of advertisers said they would run another sponsorship with The Startup Club by Slidebean. They shared, “Slidebean is great! We got 142,000 subscribers, 87,000 opens, 35 clicks, and 6 sign-ups from this sponsorship. And they are very easy to work with, very professional, and organized!”
- •Average CPC: $11.83
- •The audience:
- •60,000+ entrepreneurs, founders, early-stage business owners
Failory
Did you know that the vast majority of startups fail? The Failory newsletter is dedicated to finding out why. Its startup deep dives attract thousands of loyal readers and plenty of sponsors in the software and technology industry, including Monday.com, Pendo.io, and Okta.
- •Average CPC: $15.48
- •The audience:
- •45,000+ email subscribers
- •Founders, C-level, and other thought leaders and decision-makers in the startup and entrepreneurial industry.
Technology newsletters
Superpower Daily
This newsletter is a daily dose of AI news and a handpicked list of AI tools geared towards ambitious high-tech workers. Advertisers praised the strong brand awareness potential of SuperPower Daily.
- •Average CPC: $2.16
- •The audience:
- •150,000+ AI readers interested in AI
- •Machine learning engineers, software engineers, product managers, investors, and founders
The Intelligent Worker
The Intelligent Worker newsletter shows people how to be more productive at work with AI, automation, no-code, and other technologies. 83% of advertisers said they would run another sponsorship with The Intelligent Worker, citing great ROI and an affordable cost per click.
- •Average CPC: $2.30
- •The audience:
- •78,000+ data nerds
- •Data analysts, data managers, product managers of data-focused teams, data-tech entrepreneurs, and data-software enthusiasts
- •Early adopters who embrace AI, automation, and no-code technology
ListedAI
ListedAI covers the latest trending AI tools, news, and prompts. This high-demand newsletter is one of the most frequently re-booked sponsorships on the Paved platform, attracting repeat sponsors like HubSpot.
- •Average CPC: $2.49
- •The audience:
- •75,000+ AI enthusiasts
- •Executives in software and tech, as well as leaders in sales, marketing, and startups
- •Interested in technology, B2B products, and high-end lifestyle products
4 day week
4dayweek is the only job newsletter dedicated to helping remote workers find 4-day-per-week jobs that cap at 32 hours. Previous advertisers include DoorDash, Hired, ClickUp, and Basecamp.
- •Average CPC: $2.66
- •The audience:
- •85,000 remote workers and job seekers
- •Professionals in tech, business, and software: software developers, product managers, and marketing executives
- •Tech-savvy, millennial readers interested in the future of remote work
CertMike
CertMike is the go-to newsletter for cybersecurity professionals seeking career development opportunities and continuing education. Year after year, CertMike is one of the most rebooked and highly-rated newsletters on Paved.
- •Average CPC: $3.57
- •The audience:
- •30,000+ IT professionals who specialize in cybersecurity
- •Information security analysts, CISOs, consultants, and decision-makers in the IT field
Travel newsletters
Nomadico
Nomadico is a weekly newsletter with tips for working beyond the office and living in motion. A recent sponsor shared, “This was our first marketing experiment via a sponsored newsletter and it was a great success. We're already signing up for another.”
- •Average CPC: $0.65
- •The audience:
- •10,000 working travelers and digital nomads
- •Interested in remote work, early retirement, travel hacking, van life, learning journeys, and more
Journo Travel
Journo Weekly is a free newsletter that has the wit, charm, and most importantly, the info that travel junkies need for their next getaway. 94% of advertisers said they would run another sponsorship with Journo Travel Daily, citing high click rates and competitive CPCs.
- •Average CPC: $0.92
- •The audience:
- •95,000 high-income travelers
- •Primarily English-speaking
The Upgrade
The Upgrade delivers 2x weekly travel newsletters filled with engaging content, from travel stories to flight deals. A recent sponsor of The Upgrade shared, "Click-to-subscriber conversion rate was very high at 19%. Those subscribers are engaging with our content at a high rate post-subscription (15%).”
- •Average CPC: $3.12
- •The audience:
- •17,000+ avid travelers
- •Living in the USA, Canada, UK, Australia, Germany
Roaming Report
In just 5 minutes, Roaming Report readers get the latest travel news, expert tips, hidden gems, must-visit destinations, and insider advice to make every adventure unforgettable. Previous sponsors include Kenny Flowers, Betterment, and CompareCredit.
- •Average CPC: $4.20
- •The audience:
- •80,000+ travelers and adventure seekers.
Nomad Cloud
Nomad Cloud is a popular newsletter for remote workers and digital nomads, sharing intimate conversations with thought leaders shaping the future of work. Their audience is a perfect fit for brands advertising insurance, travel gear, flights, banking tools, and SaaS.
- •Average CPC: $4.98
- •The audience:
- •240,000 remote workers across the globe
Unlock CPC value with Paved's top newsletters
Newsletter sponsorships are a powerful way to connect with engaged audiences.
To strategically lower your CPC, focus on these key factors:
- •Find a close audience match:
Prioritize newsletters that align with your target market for better engagement. - •Aim for $1-$5 CPC:
This sweet spot ensures you get great value without overspending. In the Paved Marketplace, we estimate each newsletter's CPC for you so you know what to expect before you commit. - •Always look for discounts:
Many publishers offer exclusive discounts on Paved only. Take advantage of deals to stretch your budget further.
With the right strategy, newsletter sponsorships can be one of your most cost-effective advertising channels. Start testing today to see the difference they can make for your brand.
