Retail holidays are days of the year when shopping activity is at its highest, both online and in stores. These days are usually linked to an approaching calendar holiday or event.
Some of America’s biggest retail holidays, like Black Friday or Cyber Monday, are sales-driven events popularized by big companies like Amazon. Other retail holidays are associated with traditional holidays like Christmas or Easter.
For marketers and advertisers, the future of these holidays seems bright. Even as economic growth stalled due to the COVID-19 pandemic, retail holiday spending has grown.
Last year, for instance, Amazon Prime Day broke the record for the largest online spending spree ever recorded. In 2024, shoppers spent over $14.2 billion on Prime Day. With staggering numbers like this, there’s no doubt that these holidays offer amazing revenue opportunities for advertisers and marketers.
Join us to find out how to run newsletter sponsorships to win big revenue on retail holidays.
Top 11 Newsletters for Retail Holiday Advertising
Whether you’re gearing up for Black Friday, Amazon Prime Day, Mother’s Day, or anything in between, we’ve got you covered with fantastic newsletters to sponsor for the next retail holiday.
Newsletter sponsorship is a fresh marketing approach for advertisers who want to reach consumers searching for holiday deals and promos. Consider sending a sponsored email or dedicated email to promote your brand to an enthusiastic audience of newsletter readers.
As you plan your holiday marketing calendar, make sure you book newsletter sponsorships well in advance. Sonal Mandalia, Head of Advertiser Success at Paved, recently shared her tips for booking the best sponsorships on retail holidays:
Advertisers have the most success when they can plan newsletter sponsorships at least a month ahead—especially if you're looking to get exposure around a specific date like Black Friday.
To help you plan for the next holiday season, we’ve combed through the Paved Marketplace to find the top publications for advertising consumer-driven products and services. The readers of these newsletters are affluent consumers with high household income and intent to buy—which means great conversion rates for you.
Book today to grab these sponsorship slots for your next big holiday campaign.
1. Simplify
Millions of subscribers
Simplify appeals to a wide audience focused on practical and economical living, covering topics like money management, life hacks, budget-friendly recipes, home organization, and downsizing. The mission is to help people live better while spending less, encouraging mindful choices about personal finances.
Audience Profile:
- •Moms, retirees, and DIY enthusiasts
- •75% female
- •Primarily US-based
- •Ages 35-64
- •Median household income: $100,000
🛒 Book a sponsorship with Simplify
2. Newsbreak
Millions of subscribers
The Newsbreak Local Newsletter is a popular daily publication sent to over 20 million local news enthusiasts across the US. It’s a leading news source for people who want to learn what’s happening in their neighborhood.
Most subscribers live in desirable ZIP codes in major cities and suburbs. Purchasing power of the average subscriber is high, making it a prime advertising opportunity for big-name tech companies and consumer brands on retail holidays.
Audience Profile:
- •59% Female, 41% Male
- •53% w/ associates degree or higher
- •Strong purchasing power: 30% make +$100,000 yearly // 13.7% make +$150,000 yearly
- •Highest open rates in highest income cities // 40% Suburb, 36% Rural, 23% Urban
🛒 Book a sponsorship with Newsbreak
3. 6am City
Over a million subscribers
Sent every morning at 6:00 on the dot, 6AM City is a premium local news publication. 6AM City aggregates positive and impactful local news and events for a dedicated audience of metropolitan readers.
The newsletter’s conversational tone and fun approach was built to drive authentic conversations and local connections. Additionally, the audience is highly educated, with plenty of disposable income. That’s why consumer brands like Noom, Everlane, Thrive Market, and Bombas have sponsored 6AM City.
Audience Profile:
- •75% Female
- •74% College Graduates
- •75% Homeowners
- •32% between the ages of 35-54
- •41% of readers 55+
🛒 Book a sponsorship with 6am City
4. Newser
Hundreds of thousands of subscribers
Newser is a digital news service that aggregates top stories from hundreds of sources and reduces them to a headline, picture, and two paragraphs. Common topics covered in their newsletters include world news, current events, politics, business, entertainment, and sports.
Newser’s audience skews a bit older, with 95% of subscribers in the millennial, Gen X, or Baby Boomer age groups. Subscribers typically enjoy products and services related to tech, food and dining, entertainment, and financial management.
Audience Profile:
- •56% male | 44% female
- •HHI: 39% $50K-$100K | 22% $100K-$150K | 15% $150K+
- •Age: 50% 30-59 | 44% 60+
- •Education: 48% college | 28% grad school
🛒 Book a sponsorship with Newser
5. Going (formerly Scott's Cheap Flights)
Over 1 million subscribers
Going is a popular bargain-hunting newsletter for air travelers. Their team scours the web for top travel deals and delivers updates to millions of subscribers.
With a worldly audience of high-income earners, Going is an ideal newsletter for promoting travel deals, consumer products, and lifestyle services.
Audience Profile:
- •63% Female | 36% Male
- •Educated young and middle-aged professionals
- •Average household income above $100,000 per year
🛒 Book a sponsorship with Going (formerly Scott's Cheap Flights)
6. Recomendo
Tens of thousands of subscribers
Recomendo is a weekly newsletter that gives subscribers six quick recommendations for cool stuff. Covering products, entertainment, ideas, websites, and books, this publication shares interesting life hacks with thousands of readers all over the world.
With sky-high open rates and CTRs, delivers great reach for advertisers. Plus, Recomendo has affordable sponsorship placements for promoting almost any product or service to its savvy, predominantly male audience.
Audience Profile:
- •Open rate: 60%, CTR: 40%
- •80% Male | 19% Female
- •Interests: digital media, e-commerce, startups, SaaS, software
- •Income range: 89% at $50,000 per year and above
🛒 Book a sponsorship with Recomendo
7. One Good Thing
Over 100,000 subscribers
One Good Thing is a daily newsletter that shares tips for getting more done around the house. The tips and tricks are targeted at smart, value-driven women who are looking to get more for their money.
This newsletter’s educated, high-income subscriber base attracts premium sponsors like Costco, Blue Apron, ThredUp, and many more.
Audience Profile:
- •90% Female
- •High household income
🛒 Book a sponsorship with One Good Thing
8. Flipboard 10 for Today
Over 1 million subscribers
This daily newsletter curates the top 10 most interesting articles of the day. Curated for busy and on-the-go professionals and business leaders, this publication attracts millions of subscribers.
The audience is passionate about becoming educated, informed, and inspired—which makes it an attractive prospect for sponsors like Wix, Honey, CuriosityStream, Masterworks.io, and Simplisafe.
Audience Profile:
- •Gender: 52% Male | 48% Female
- •Age: 18-35 17% | 36-45 20% | 46-55 23% | 56+ 40%
- •HHI: 100K+ 43% | $150K+ 25% | $200K+ 15%
🛒 Book a sponsorship with Flipboard 10 for Today
9. The Current
Over 100,00 subscribers
The Current—a newsletter published by Roca News—is an insightful nonpartisan news publication. With a mix of fun memes and engaging updates, it's a lot like Morning Brew for news. And instead of sharing the usual alarmist news that’s designed to raise your blood pressure, The Current focuses on balanced, interesting stories that won't make you lose your faith in humanity.
Readers of this factual and enjoyable newsletter are an older demographic (45+), with plenty of disposable income—making them a great fit for your next holiday ad.
Audience Profile:
- •60% Male / 40% Female
- •Majority of readers <45 years old
- •Over 90% of daily readers are based out of the United States (with a heavy concentration in California, Massachusetts, New York, and Georgia)
- •42% open rate
🛒 Book a sponsorship with The Current
10. InspireMore
Hundreds of thousands of subscribers
InspireMore’s Smile newsletter goes out 6 days a week, Monday-Saturday, and reaches thousands of people with positive news, stories, and brand updates.
The audience is full of passionate individuals looking for positive, uplifting news stories to bring a little light to their day. This publication caters primarily to middle-aged, educated women interested in health, wellness, and making a difference.
Audience Profile:
- •Gender: 70% female, 30% male
- •Location: 81% US-based
- •Age: 70% 25-60 years-old
- •Education: 71% College-educated
- •HHI: 55% $50-150K
- •Interests: Animals, travel, news, lifestyle, health & wellness, fashion & beauty
🛒 Book a sponsorship with InspireMore
11. Gothamist
Over 100,000 subscribers
The Gothamist Daily newsletter helps New Yorkers catch up on the most important headlines of the day with a roundup of essential NYC news. Topics include news, arts, events, and food.
The Gothamist attracts an affluent audience of influential city-dwellers on the cutting edge of arts and culture in America’s biggest and brightest city.
Audience Profile:
- •Young demographic (25-44)
- •Readers are loyal (87% visit the site at least once per day), affluent (median HHI range is $80-89K), and educated (87% with a 4-year college degree or higher)
🛒 Book a sponsorship with Gothamist
12. Product Hunt
Hundreds of thousands of subscribers
Product Hunt is a curated newsletter that shares the best new products every day. This publication is a go-to resource for finding the latest apps, websites, and tech products.
With high-income subscribers interested in tech, development, and design, ProductHunt is a great fit for advertising consumer software and tech products on retail holidays.
Audience Profile:
- •Male 65%, Female 35%
- •Frequent online shoppers
🛒 Book a sponsorship with Product Hunt
Need a last-minute sponsorship?
If procrastination got the better of you before a big retail holiday, you're not alone. Luckily, many newsletter publishers are now offering last-minute deals on unsold inventory.
When you're browsing the Paved Marketplace, look for the "Last Minute Deals Available" tag:
How to find last-minute sponsorship opportunities for any retail holiday:
- Log in to your Paved advertiser account.
- Click the Marketplace tab.
- In the Categories section, click Remnant Inventory.
- Browse our list of limited-time discounts on sponsorships
- Book a last-minute sponsorship that fits your budget and timeline.
To learn more, visit the Paved Help Center.
Find more retail holiday sponsorships in the Paved Marketplace
Here at Paved, we look forward to helping you break ROI records with sales-boosting email sponsorships. Sign up as an advertiser with Paved to find more newsletters that can help you make the most of any retail holiday.
When you become an advertiser on our platform, you can find new partners, manage multiple campaigns and track performance results, all in one place.
