If you've found your way here, you probably already know about the unique advantages of advertising in newsletters. Newsletters offer a targeted audience, high engagement rates, and a trusted platform to showcase your brand.
Once you sign up for a free Paved advertiser account, you can leverage our Marketplace to discover your next newsletter sponsorship. This directory features thousands of premium newsletters across hundreds of different categories.
Search for publications by category and uncover performance statistics and pricing information. Then, filter by advertiser ratings, recommendations, or discounts to find the perfect fit.
What's the Paved Marketplace?
The Paved Marketplace is a free platform that helps brands connect with niche audiences by sponsoring targeted email newsletters.
It links advertisers with trusted publishers who are experts in their fields, whether it's tech, parenting, or beyond. From major publications like Fortune to indie Substack newsletters, Paved offers a range of sponsorship opportunities.
Navigate to the Paved Marketplace
Here's how to find the best newsletter advertising opportunity for your brand, company, or product.
- Log into Paved or create a free account.
- Go to the Marketplace tab.
Search the Paved Marketplace
To get started, enter a search term in your brand's niche.
- Click the search bar and type your query.
- Based on your customers' interests, you might search for keywords like "digital marketing," "information security," or "e-commerce newsletters."
Try audience filters
Fine-tune your results with these filters.
- •Featured
Show newsletters with Verified Stats, Paved Picks, or Discounts Available. - •Supported formats
Filter by sponsorship format: Dedicated Emails, Sponsored Emails, or Sponsored Posts. - •Category
Filter based on categories like tech newsletters, education newsletters, lifestyle newsletters, and more. - •Primary age group
Use the checkboxes to filter newsletters popular with a certain age group. - •Subscriber count
Use the slider to filter newsletters based on a minimum or maximum subscriber count. - •Sponsorship cost
Show sponsorships within your budget. - •Availability
Look for sponsorships with available ad slots on certain dates.
Sort your results
Next, use the Sort by menu to refine your matches:
- •Recommended:
View newsletters that advertisers on Paved would sponsor again. - •Discount:
View newsletters with discounted sponsorships. - •Subscribers: High to Low:
Sort by newsletter subscriber count from high to low. - •Subscribers: Low to High:
Sort by newsletter subscriber count from low to high. - •Top Rated:
View newsletters with the highest reviews from previous advertisers.
Save your favorite publishers
Not ready to book a sponsorship just yet? Click the heart icon to save a newsletter to your Favorites list.
Later, you can access favorites under Profile>Favorites.
Book a sponsorship in the Paved Marketplace
When you find a publication you're ready to work with, it's time to book your sponsorship.
- Click the name of the newsletter you'd like to work with to open up its profile page.
- Review the sponsorship details and click Book Sponsorship.
- Follow the prompts to secure your time slot.
Learn more in our guide, How to Book a Sponsorship on the Paved Marketplace.
Sponsor newsletters with Paved to gain more qualified leads
Join Paved to browse 2,000+ newsletters and reach over 253+ million subscribers across every niche.
