The Paved Marketplace is a self-service marketplace connecting advertisers with newsletters for native sponsorships.
When you book a sponsorship in the Paved Marketplace, you can choose from 2 different ad formats: sponsored emails or dedicated emails.
In this guide, we'll explore both ad formats.
1. Sponsored Email
A sponsored email is an email that contains advertiser content alongside original publisher content, which is sent to a publisher’s existing email list. A sponsored email differs from a dedicated email in that the advertiser only creates content for a section of the email newsletter, instead of the entire email.
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2: Dedicated Email
A dedicated email is an email sent on behalf of an advertising partner to a publisher’s existing email list. The email is “dedicated” since the content of the entire email is created by the advertiser.
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Ready to start booking sponsorships in the world's largest newsletter marketplace? Sign in to get started and check out our guide, Book a Marketplace Sponsorship.
