Looking for a LiveIntent alternative? If you’re exploring new ways to run programmatic ads in newsletters, you’re in the right place. This post covers five standout platforms that help you reach engaged audiences, optimize ad performance, and simplify campaign management.
About LiveIntent
LiveIntent specializes in email-based advertising, helping brands run targeted native ads in newsletters.
In October 2024, Zeta Global acquired LiveIntent. In early 2025, 22% of its staff were laid off, and reports surfaced that LiveIntent’s self-serve ad platform might shut down in favor of a managed solution. It's also rumored that LiveIntent will no longer offer pay-per-click newsletter ads.
These shifts have left advertisers and publishers looking for alternative newsletter ad platforms.
Key LiveIntent features:
When considering LiveIntent alternatives, we recommend focusing on these features:
- •Programmatic newsletter ads: A platform designed specifically for newsletter advertising.
- •Personalized ad targeting: Ads tailored to each subscriber's interests for better engagement.
- •Monetization tools: Empower writers and publishers to earn revenue through tasteful ad placements.
- •Ad options: CPC and CPM pricing options.
- •Cookieless technology: Uses email, rather than cookies, to serve ads to opted-in users only.
LiveIntent reviews:
Advertisers like The Washington Post praised LiveIntent’s platform for streamlining email operations, improving control over pricing and performance, and unlocking scalable revenue. One review noted it has “saved countless hours each week.” On G2, the platform averaged 3.4/5 stars.
LiveIntent pricing:
Although LiveIntent's pricing isn't listed publicly, you can contact their sales team for a quote.
Exploring 5 LiveIntent alternatives
1. Paved
Thanks to its robust Ad Network, paved stands out as a top alternative to LiveIntent. It connects brands with premium newsletters, providing access to engaged, niche audiences. The platform’s streamlined interface, transparent pricing, and carefully vetted publishers eliminate the guesswork from newsletter sponsorships. Whether you want to drive marketing results or monetize effectively, Paved offers a seamless solution.
Features:
- •Programmatic email ads that are truly native
- •CPC newsletter pricing and full transparency into ad placements
- •A/B testing capabilities
- •Direct sold options, self-service advertising, and managed accounts (upon request)
- •Cookieless advertising with first-party data
- •Robust newsletter marketplace for traditional and dedicated email sponsorships
Pricing:
Paved accounts are free, with no paywall to sign up and start testing campaigns. Ads operate on a cost-per-click (CPC) model and Paved's advanced bot filtering ensures you only pay for genuine clicks—never bots.
Reviewers say:
Advertisers praised Paved for its user-friendly interface and effective targeting features. However, the Ad Network's 50,000 subscribers minimum may be a limitation for smaller newsletters looking to monetize.
2. OpenWeb for Email (Jeeng)
Jeeng is a platform that helps marketers automate push notifications and email advertisements. It uses audience behavior and preferences to deliver targeted messages,to improve engagement and drive more traffic back to advertisers.
Features:
- •Native ads and display ads for newsletters
- •Dedicated email option
- •First-party data
- •Additional channels including SMS, push notifications, and newsreaders
Pricing:
Although Jeeng's pricing isn't listed publicly, you can contact their sales team for a quote.
Reviewers say:
Customers on G2 praise Jeeng's AI capabilities, along with a strong ROI.
3. InboxAds
InboxAds is a programmatic advertising platform that lets brands place targeted ads directly into email newsletters. It leverages advanced audience targeting to help advertisers reach engaged readers in a native, non-intrusive format.
Pricing:
Free registration, no strings attached.
Reviewers say:
Reviewers on G2 commend InboxAds for its user-friendly interface and effective ad targeting but note concerns about the cost and pricing structure.
4. Passendo
Passendo helps advertisers connect with newsletter audiences through in-email banners and native ads. It simplifies the campaign management process with easy targeting and detailed performance insights. The company's primary focus is the European market.
Features:
- •Native ad formats
- •Precise audience targeting
- •CPM, CPC, and CPA ads available
Pricing:
According to the Passendo website, advertisers can sign up for free and start running campaigns in newsletters.
Reviewers say:
Reviewers on G2 highlighted the easy user interface and robust reporting tools for measuring the performance of their banner ads.
5. Google Newsletter Ads (beta)
In 2024, Google launched a beta feature to serve programmatic ads in email newsletters.
Features:
- •Programmatic ads in newsletters
- •Image-based banner ads only
- •Cookieless technology
Pricing:
Google Ad Manager is free, but its newsletter advertising features are only available in Google Ad Manager 360, a premium product. Pricing varies based on your business's needs and revenue. To get started with GAM 360, you'll need to negotiate a contract with a Google sales representative. This makes the tool a better option for high-budget organizations interested in testing Google's new functionality.
Reviewers say:
No reviews are in yet since this feature is a part of Google's beta test.
Final thoughts on LiveIntent alternatives
Whether you prioritize advanced targeting, ease of use, or transparent pricing, these platforms offer unique solutions for programmatic email ads. From the vetted publishers on Paved to the newer entrants like Google's newsletter ads, there's a tool for every brand and budget.
