According to estimates, almost 50% of emails sent in 2020 were considered spam. As the volume of spam has increased, email and internet service providers created stronger filters to prevent all that junk from reaching inboxes.
One prominent tool in the spam-fighting arsenal is the email blacklist. An email blacklist keeps spam out of inboxes by blocking mail from senders that seem unreliable or untrustworthy.
Of course, no spam filtering tool is perfect 100% of the time—so there’s a chance that legitimate emails may get flagged by blacklists occasionally. If it happens to you, Paved’s blacklist monitoring can help.
With our free email blacklist monitoring service, we’ll let you know if you’re blacklisted so you can act fast to get your deliverability back on track.
How to tell if you’re blacklisted with free monitoring from Paved
As a newsletter creator, it can be frustrating to learn that your domain has been listed on a blacklist– especially after making an effort to do everything right.
That's why we’ve introduced a new complementary feature for all publishers in the Paved Marketplace: email blacklist monitoring. When your domain or IP is added to a blacklist, the Paved Team will send you an email to let you know ASAP.
Most companies charge publishers for this type of domain monitoring. However, as a member of Paved, you’ll receive email blacklist monitoring and alerts for free.
How our email blacklist monitoring works
When you join the Paved Marketplace as a publisher, we’ll automatically monitor your sends to determine if you’re on an email blacklist.
Every single day, we scan over 100 blacklists all over the web. If your domain is on one or more blacklists, we’ll send you an email with the following information:
- •The affected domain name
- •The blacklist name(s)
- •The number of blacklists the domain is on
Learn how to get off email blacklists, and stay off
When you're sending great emails to opted in subscribers, backlisting shouldn't get in the way of your deliverability and your newsletter monetization. As a valued member of our Marketplace, you’ll be alerted when your domain is added to a blacklist. This way, you can take quick action to get your domain delisted.
If blacklisting happens to you, we've collected some best practices to help you get it resolved: How to Stay off Email Blacklists: A Guide.
For more tips on email list health, check out these resources from the Paved Blog:
