The Marketplace for Advertisers
Learn how to sponsor newsletters in the Paved Marketplace.
23 articles
- Explore The Paved MarketplaceGet a high-level overview of what it's like to book and run newsletter ads through the Paved Marketplace.
- Find Newsletters to Sponsor in the Paved MarketplaceLearn 6 easy ways to book newsletter sponsorship placements with Paved's Marketplace.
- Types of Paved SponsorshipsYou can run 2 different types of ads through the Paved Marketplace: sponsored emails and dedicated sends.
- About Sponsored EmailsLearn what a sponsored email advertisement is, plus get best practices on running this type of ad in the Paved Marketplace.
- About Dedicated Email AdvertisingLearn what a dedicated email advertisement is, plus get tips and templates from Paved.
- How to Read Newsletter ProfilesLearn how to read profile listings on the Paved Marketplace to find the best newsletter sponsorship opportunities for your brand.
- How much do newsletter ads cost?How much do sponsorships on cost on the Paved Marketplace? Learn how to check newsletter advertising rates for your favorite publication.
- Book Individual or Bulk SponsorshipsKick off the booking process for newsletter advertisements in the Paved Marketplace. Tip: you can book campaigns individually or in bulk.
- All About Creative UploadsLearn how to upload creative assets as an advertiser in the Paved Marketplace and browse examples of winning sponsorships.
- Use the Paved Ad LibraryLearn more about the Paved Ad Library: the place where you can find and re-use any ads you've run with Paved, Google, or Facebook.
- Drafting & Campaign SchedulingAfter you book an ad in the Paved Marketplace and upload creative assets, it's time to review the rough draft and approve your ad.
- Sponsorship Status for AdvertisersLearn how to interpret the Status column on your Paved Advertiser dashboard to track your sponsorship campaigns.
- Paved Sponsorship Reports for Advertisers
- Sponsorship Reviews: Rating PublishersLearn how to review the performance of your Paved sponsorship and provide valuable feedback for your newsletter partners.
- Rebook a Paved SponsorshipLearn how to rebook a high-performing newsletter sponsorship in the Paved Marketplace.
- Makegoods & RefundsLearn what to do if a newsletter sponsorship campaign faces a significant underperformance issue.
- Marketplace ReplacementsIf a publisher in the Paved Marketplace can't fulfill a scheduled ad for the advertiser, we'll help find a replacement. Learn more.
- Marketplace FAQs for AdvertisersGet newsletter advertising tips and answers to common questions about Paved Marketplace sponsorships.
- Get Discounted Newsletter SponsorshipsDiscover exclusive deals on newsletter sponsorships with Paved's Remnant Inventory feature. Act fast to grab the best deals.
- Introducing CPC Newsletter Ad CampaignsDiscover CPC Newsletter Ads (Beta) and launch performance-driven campaigns directly in the Paved Marketplace.
- Manage Your Sponsorships Dashboard (beta)Learn how to use Paved's new Sponsorships Dashboard for advertisers. Keep email ad campaigns organized, track performance, and more.
- Create a Media Plan on PavedLearn how to set up newsletter sponsorships in bulk and secure the best deals.
- Paved's AI ConnectorManage your newsletter ad campaigns with AI. Introducing the Paved MCP.