Although most email sponsorships are priced with a flat fee, many of you have been asking for more CPC options.
We're excited to introduce CPC Newsletter Ads (Beta). It's a new way to quick-launch performance-based Ad Network campaigns directly from a newsletter's profile page.
This beta features a curated selection of newsletters offering CPC-based campaigns, designed to help you efficiently drive targeted clicks and connect with highly engaged audiences.
Ready to expand your reach? Learn how to launch a CPC newsletter campaign in minutes.
How It Works
A select group of CPC newsletter ads is now available on the Paved Marketplace:
These campaigns are powered by the Paved Ad Network, offering a simple, automated way to run newsletter ads with a streamlined process and faster workflow.
You can now book a CPC Ad Network campaign directly from your favorite newsletter's Marketplace profile.
Book a CPC Campaign in Your Favorite Newsletter
Sign up for Paved or log in to your account.
Navigate to The Marketplace.
Click the newsletter you'd like to run an ad with.
Click the CPC Campaign button to open the campaign creation modal.
Use the fields to enter your Start Date, Cost Per Click Bid, and Campaign Budget. Most advertisers start with a CPC somewhere in the range of $1-$6.
Click Create Campaign.
Design and Launch Your CPC Campaign
Next, we'll redirect you to the Paved Ad Network to launch your CPC Campaign. Here, you'll design and review your ad.
1. Targeting:
In the Targeting step of the Ad Builder, we'll pre-fill the newsletter's details. No need to change anything here--just click Next to proceed.
2. Creative:
In the Creative step of the Ad Builder, you'll design your newsletter ads. You can add as many variants as you'd like, as long as they meet our requirements:
Headline - maximum 60 characters.
Ad Body - maximum 110 characters.
Image (PNG, JPG) - 4:3 ratio, minimum width of 600px.
CTA Text - maximum 20 characters.
Whenever you're done, click Next.
Learn more:
3. Budget:
In the Budget step of the Ad Builder, you'll review the total Campaign Budget and CPC amount.
If everything looks good, click Next.
4. Review:
In the Review step of the Ad Builder, you'll check everything one last time before entering your payment information.
When you're ready, click Publish Campaign. We'll send the ad to our team for a final human review and start your campaign ASAP.
CPC Newsletter Advertising FAQS
What's a CPC newsletter ad?
This is a type of newsletter sponsorship that's priced on a cost-per-click basis. This means sponsors only pay for actual clicks, rather than paying a flat fee for traditional email ads.
What does a CPC newsletter ad look like?
This type of sponsored messaging is shorter and more compact than traditional sponsorships. Here's an example from DropBox Docsend, which ran in newsletters including Techlicious, Android Authority, and Flipboard:
What's the typical CPC (cost per click) of a newsletter ad?
The average cost per click (CPC) for newsletter advertisements typically ranges from $1 to $5, though this can vary based on factors like audience engagement and industry niche.
What's the budget and payment process for CPC Campaigns?
Once approved, your ad goes live in the selected newsletter. You only pay for verified human clicks, and the campaign runs until the total budget is spent.
Can I edit my campaign once it's up and running?
Yes, you can edit your CPC Campaign while it's running. Just go to the Ad Network page in your account and click your campaign to edit it.
Run CPC Newsletter Ads on Paved
Whether you're acquiring new customers, warming up leads, or boosting brand awareness, you can do it all with Paved.
We'll help you get your ad campaigns automatically placed in the newsletters your target customers count on.
Create a free Paved account to get started. If you need help, reach out.
We'd love to give you a demo.
