Replacements are necessary when a publisher cannot fulfill the advertiser’s request for any number of reasons, such as:
Availability
Price changes
Conflict of interest
Direct relationship with the advertiser
How our replacement process works:
If the publisher you requested can't complete the sponsorship, the Paved team will reach out with suggested replacements for the advertiser.
Considering the original newsletter criteria, the Paved team will carefully curate collections for the advertisers.
If the advertiser accepts the replacement, the campaign will proceed. If not, your Paved rep will reach out to suggest replacements that fit your budget and timeline.
If the suggested replacements don’t match the advertiser’s need, feel free to share additional information with your Paved rep so we can customize your recommendations.
If you have any further questions or need assistance with replacements, please contact the Paved team.
