Paved currently offers three different types of ad formats on the Marketplace: dedicated email, sponsored email, and sponsored blog posts.
Once you accept an advertiser's request for sponsorship in Paved, the campaign moves into the Creative Uploads stage. Here, the advertiser is responsible for sending you the necessary files and copies for the campaign.
The specs for creative differ depending on the type of sponsorship you're running:
Sponsored email
For sponsored email campaigns, advertisers should provide a few lines of text, an image, and a URL (that you will link to). If you have specific requirements for image size or aspect ratio, please share this with the advertiser so they can provide it accurately.
Example:
For sponsored emails, we need:
1 headline (160 characters max)
Description text (250 characters max)
1 image (4:3 aspect ratio)
Dedicated email
Advertisers are asked to send HTML for dedicated email campaigns. As the publisher, it is your responsibility to integrate this HTML into your existing email template. Often this includes adding a header with your site logo, a discrete explanation that this is a sponsored email, and your standard email footer.
