If you’re new to advertising on Paved, we suggest building your ad creatives early. This helps you hit the ground running when you begin requesting sponsorships.
You’ll find the campaign specifications below.
Paved Marketplace
Sponsored Emails
A sponsored email in action:
Recommended Assets:
Image size will vary depending on the publication you choose to sponsor and the ad placement, but these are the most common sizes. When you upload creatives, you'll typically need to include:
Logo: 1000×1000 pixels (PNG or SVG, high resolution)
Banner Ad: 600×125 pixels (PNG)
Main Image: Use 3:2 ratio (e.g., 600×400 or 900×600)
These are common ad image dimensions supported by Paved:
300×200 (landscape, 3:2 ratio) — most common format
200×300 (portrait)
300×250, 500×500, 600×400 — alternate banner sizes
Larger display ads:
Leaderboard: 728×90
Large Rectangle: 336×280
Skyscraper: 120×600 or 160×600
Examples of 3:2 ratio images:
Use Case | Width X Height | Notes |
Small web image | 300x200 | Common for thumbnails or previews |
Medium web image | 600x400 | Standard banner or feature image |
Large web image | 900x600 | Blog header or hero section |
Full HD equivalent | 1500x1000 | High-resolution display or print |
DSLR camera photo | 6000x4000 | Native sensor ratio for many cameras |
Dedicated Emails
A dedicated email campaign in action:
Assets:
When you upload creatives, you'll typically need to include:
Subject line: 100 characters max
Header: No character limit
Ad Copy: No character limit
CTA: No character limit
Logo: high resolution logo
Image: high resolution featured image
Link: URL for the content you're promoting
Paved Ad Network
An ad network campaign in action:
Image Requirements:
Landscape image with a 4:3 ratio
Minimal text
Minimum width/length: 600 by 450 pixels
Orientation:  |
landscape |
Ratio:  |
4:3 aspect ratio |
Image Type:  |
|
Recommended Resolution:  |
|
Minimum Size:  |
600×450
|
Copy Requirements
Headline:
maximum 60 charactersBody:
maximum 110 charactersCall to Action (CTA):
maximum 20 characters
