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subscriber data
Explore The Paved Ad Network
To perform the targeting, Paved builds a profile for each
subscriber
using
data
from a variety of sources… Ads are targeted based on newsletter subscribers' interests, demographics, and other
data
points… All
data
collection is run against a hashed email address
How to Monetize Your Newsletter on Paved
How does Paved protect my
subscriber
data
?… Paved does not share your
subscriber
data
with advertisers… The platform is fully compliant with global privacy and
data
protection laws
Ad Network Overview
Learn how to earn money with every send using Paved’s Ad Network. Automatically match your
subscribers
with relevant, targeted ads… The Paved Ad Network: Subscribers and Targeting Paved builds a profile for each
subscriber
using
data
… All
data
collection is run against a hashed email address
6 Tips for Attracting Advertisers
3. Keep a clean
subscriber
list… You can do a few things to increase advertiser interest in your audience or
subscriber
list… When you sync up your ESP, we'll automatically pull in the most recent
data
about your subscribers and
Sponsorship Dashboard & Reports for Publishers
Learn how to check your Sponsorship Dashboard & Reports on Paved. Track ad performance and view valuable
data
insights… Why don't I have any report
data
yet?… Why doesn't my Paved
data
match my ESP and Google Analytics tracking numbers?
What's New for Advertisers
Say hello to smarter,
data
-driven decisions for your next newsletter sponsorship. … Guide to the New Marketplace Search and Filtering Verified
subscriber
count badge After working… That's why we’ve made things easier with a direct ESP integration to authenticate newsletters'
subscriber
How to Read Newsletter Profiles
The profile is an in-depth description of the newsletter, with important
data
for advertisers… Verified Badge: Verified newsletter statistics, including
subscriber
count, open rates, and click rates… checkmark (AKA the Verified Badge) signals to advertisers that a newsletter's statistics, such as
subscriber
Email Sponsorship Glossary
ad placements that are dynamically inserted into newsletters depending on the attributes of the
subscriber
… In contrast, newsletter advertising involves sponsoring another publication to advertise to its
subscriber
… A publisher's Paved Marketplace homepage, containing performance
data
and sponsorship booking information
Open Pixel Installation
Paved collects a few
data
points from the open pixel: The browser & operating system Country… Time of day Campaign ID We don't collect any PII such as
subscriber
name or email address… If you use info from old campaigns, your
data
won’t reflect properly and the advertiser will not have
Paved Publisher Starter Pack
established publishers build a thriving newsletter sponsorship business: Once you reach the 50,000
subscriber
… Minimum requirements: A free account on paved.com A
subscriber
count of at least 50,000… Minimum requirements: A free account on paved.com A
subscriber
count of at least 50,000
