By Wendy Madill
Newsletter Advertising for Brand Awareness: Why You Should Try It
Are you struggling to increase brand awareness? Check out Paved's latest blog post on how newsletter advertising can be the perfect solution.
advertising in newsletters
40 posts
By Wendy Madill
Landing Pages for Email Ads: Quick Tips for Success
In this post, we'll provide landing page tips to improve your email ad performance, plus a few great examples from top brands.
By Paved Team
Dedicated Email: How To Boost ROI And Simplify Targeting with Email Ads
If you’re looking to round out your advertising strategy, it’s time to start trying dedicated email to get your message seen.
By Paved Team
4 Ways to Reach People on the Internet: Why Ad Blocking is Killing You
Ad blocking costs the US economy $12.12 billion per year. Here are 5 alternative paid advertising strategies for growth marketers...
By Paved Team
LinkedIn vs Paved Ads: Reaching Professional Audiences
Only Paved and LinkedIn let you reach a professional audience of working (or job seeking) people. See how the ad platforms compare.
By Paved Team
How to Use CPM to Estimate Newsletter Advertising Cost & ROI
How much does newsletter advertising cost? To find out, we recommend setting target CPM, CPA, and CPC rates. Find out how:
By Paved Team
How to Get Around Ad Blockers and Ensure Your Message is Seen
If the thought of ad blockers leaves you frustrated and overwhelmed, we can help. Ready to start? Let’s dive in.
By Paved Team
How to Combat Ad Blindness (and Diminishing Returns) in Email Advertising
If ad blindness is starting to impact your email advertising ROI, there are a few steps you can take to ensure your returns bounce back.
By Paved Team
Why is Email List Size Still Driving Your Advertising Strategy?
While email list size might be one factor you consider when deciding whether to work with a given publisher, it should not be the only one.
By Paved Team
The Cold Email Alternative That Will Bring You Warm Leads
What if there was a way to convert a stranger to your company into a customer, but without the struggles that come with cold email?
By Paved Team
Email Marketing Analytics: Google Analytics vs. Paved Platform Reporting
The best way to use Google Analytics and any advertising platform reporting for email marketing analytics is to know what you’re looking at.
By Paved Team
3 Things Advertisers Should Be Looking for in the Best Media Kits
A good media kit is the key to learning crucial information about a given publisher, including their reach, and who their reader is.