Welcome to Paved’s quarterly release notes! As we wrapped up 2023, we've made plenty of helpful updates for both advertisers and publishers on our platform.
Let’s check out what’s new:
New Features for Advertisers
- •Top-Rated Newsletters
- •Improved Sponsorships Dashboard
- •Direct Sold in the Paved Ad Network
- •Teams for Media Plans
- •WSJ and NBC are on Paved
New Features for Publishers
- •Smart Pricing Refinements
- •Improvements for Sponsored Blog Posts
- •Boosts for Top-Rated Publishers
- •Better Sponsorships Dashboard
Advertisers
🏆 Start the New Year right with a top-rated sponsorship
Have you ever wanted to take the guesswork out of choosing the right sponsorship partner? With Paved’s verified advertiser reviews, you can do just that.
Recently, we crunched the numbers to find the top-rated newsletters on Paved for the past year, and the results are in. Check out the most highly rated newsletters of 2023, ranked by advertisers on the Paved platform.
📃Visit your new and improved Sponsorships dashboard
Your Sponsorships dashboard is officially easier-to-read! Based on your feedback, we’ve streamlined the table and added new tabs to make it easy to check the status of your campaigns, anytime. The biggest change: it's easier to see your pending to-do's. View the Action Required tab to view your tasks, and Pending Publisher Action tab to see what's due from the publisher.
Navigate to the Sponsorships dashboard →
🎯Direct Sold support in the Paved Ad Network
The Paved Ad Network now supports your direct sold ad inventory. Now you can manage your direct sold and programmatic ads all in one place.
Learn more about Direct Sold ads
🤲Add teams to your Media Plan
This quarter, we added teams support to media plans. Now you and your colleagues can book, manage, and execute multiple campaigns at once.
📰Welcoming WSJ and NBC to Paved
We're thrilled to welcome more prestigious newsletters to the Paved Marketplace this quarter! Check out the latest sponsorship opportunities here:
- •Buy Side from the Wall Street Journal
- •The Rachel Maddow Newsletter
- •CNBC's Make It
- •TODAY Parents Newsletter
- •TODAY on the Show
Publishers
🏷️ Easier-to-use Smart Pricing
We also refreshed the UI of Smart Pricing to make it easier to implement. This enables publishers to set a dynamic price range for sponsorships (with a minimum and maximum amount). To encourage advertisers to buy, discounts pop up for any unsold ad slots that are near expiration.
✍️Refinements to sponsored blog posts
Did you know that Paved can help you monetize your newsletter AND your blog? We’ve revamped our Sponsored Post feature in the Paved Marketplace to make these campaigns easier than ever.
Learn more about sponsored posts on Paved
✌️Perks for top-rated Publishers
Have you seen the top-rated publishers list of the year? Get a jump on the competition for next year by collecting advertiser reviews, and you might just top the list for the year ahead. You'll get free promotions from Paved, a top-rated badge on your profile, and more.
📄Check out new and improved Sponsorships dashboard
We made a few small tweaks to the Sponsorships dashboard in your Paved account so it’s easier to follow. Now you can check status, view pending advertiser tasks, and review your completed sponsorships—all in one place.
Navigate to your Sponsorships dashboard →
Coming soon:
Booker is getting its biggest update yet! Stay tuned to the blog for the latest announcements.
