Newsletter ads are one of the highest-performing ad channels available today. Engaged, opted-in readers. Trusted editorial environments. Conversion rates that paid social struggles to match.
The problem has never been the channel. It's been the process.
Finding the right newsletters, checking availability, comparing rates, coordinating creative, and tracking results across dozens of publishers takes time. Most advertisers either underinvest in newsletters because the workflow is too fragmented, or they spend more time managing buys than optimizing them.
Today, that changes. Paved is launching the first-ever MCP for newsletter advertising, and it connects your AI assistant directly to the largest curated newsletter marketplace in the world.
What is the Paved AI Connector?
MCP (Model Context Protocol) is an open standard that lets AI assistants like Claude connect directly to external tools and data sources. Instead of switching between platforms, you work entirely inside your AI assistant, using plain language to get things done.
The Paved MCP puts our entire marketplace inside that conversation.
3,000+ curated newsletters. 253M+ subscribers. All accessible through a single chat.
You don't need to log into a dashboard, fill out a request form, or wait for a sales rep to get back to you. You describe what you're looking for, and the MCP surfaces the right options, pulls availability, and walks you through booking, all without leaving Claude.
What you can do with it
The Paved MCP covers the full sponsorship workflow, from discovery to reporting. Here's what that looks like in practice:
- •Browse placements by audience, niche, or performance. Ask Claude to find B2B tech newsletters with 50K+ subscribers and above-average open rates. Get a curated shortlist in seconds.
- •Compare rates and availability. No more emailing publishers one by one. Pull pricing and open dates across multiple newsletters at once, side by side.
- •Identify top performers. Surface newsletters with the strongest historical engagement metrics, so your budget goes to placements that actually convert.
- •Submit creative. Send your ad copy and assets directly through the conversation. No separate upload portals or email threads.
- •View campaign reports. Check performance data without logging into a separate dashboard. Ask questions, get answers, iterate faster.
The result: What used to take hours of back-and-forth now happens in a single conversation.
This isn't a chatbot layered on top of a marketplace. It's a live connection to Paved's data, so everything you see, rates, availability, performance history, is real-time and accurate.
Who this is built for
The Paved MCP is useful for anyone buying newsletter sponsorships, but it's especially valuable if you recognize any of these situations:
- •You're already using Paved and want a faster, more flexible way to manage campaigns without tab switching.
- •You're new to newsletter advertising and want to explore the network without a steep learning curve.
- •You're an agency or media buyer managing sponsorships across multiple clients, where workflow efficiency directly affects how much you can scale.
- •You're a performance marketer who wants to move fast: find a placement, check the numbers, book it, and get back to optimizing.
If you work in AI-native workflows, the MCP fits naturally into how you already operate. If you're new to MCP tools, this is a practical, low-friction way to see what they can do.
Try the first and only newsletter ad MCP
The Paved MCP is available now. Getting started takes a few minutes, and you don't need to rebuild any existing workflows to use it.
Install the Paved MCP and start browsing newsletter sponsorships in Claude →
Already a Paved user? The MCP connects to your existing account, so your campaign history, saved searches, and publisher relationships carry over automatically.
New to Paved? The MCP is a great way to explore the Marketplace firsthand. Browse placements, check availability, and see what newsletter sponsorships can do for your channel mix, all through a conversation.
