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Paved Publisher Starter Pack

Turn passion into profit with newsletter sponsorships from Paved.

Updated over a week ago

Learn everything you need to know about Paved — the newsletter sponsorship platform that empowers creators to monetize their work. Compatible with any ESP.


Meet Paved's Core Sponsorship Tools

If you write a newsletter or work for a newsletter media brand, you've probably heard of Paved. Paved connects newsletter creators with brands interested in sponsoring them.

Paved has 4 unique tools to help growing and established publishers build a thriving newsletter sponsorship business:

🤝 Paved Marketplace


Once you reach the 30,000 subscriber milestone, you can get featured on The Paved Marketplace: the web's biggest directory of newsletter sponsorships.

Highlight your newsletter’s media kit in front of Paved's vast network of advertisers and effortlessly market your offerings, from dedicated emails to sponsored sends.

Best for:

  • Showcasing your brand on the web's biggest directory of newsletter sponsorship opportunities.

  • Getting in front of thousands of advertisers.

  • Building a free media kit.

Minimum requirements:

  • A free account on paved.com

  • A subscriber count of at least 25,000

🌐 Paved Ad Network

For senders with 50,000 subscribers or more, the Paved Ad Network is the easiest way to monetize your newsletter with programmatic ads.

Just set up an ad unit in your newsletter once, and we’ll populate it with relevant, high-quality advertisements with every send.

Best for:

  • Supercharging newsletter earnings with automated, intelligent ads tailored for specific subscribers.

  • Guaranteed, automatic ad placements.

  • Getting paid for every ad click.

Minimum requirements:

  • A free account on paved.com

  • A subscriber count of at least 50,000

📅 Booker


Booker is Paved's free checkout and scheduling tool designed to simplify direct sponsorship sales.

Imagine a dedicated Shopify-style page, custom-built for booking and selling your newsletter sponsorships.

Best for:

  • Easy sponsorship sales

  • Booking and managing open ad slots

  • Fast, secure payouts

  • Growing your newsletter sponsorship business

Minimum requirements:

  • A free account on paved.com

  • A Stripe account, so we can send you your sponsorship earnings

📡 Radar


Discover Radar: the perfect complement to Booker. The Radar tool shares a live stream of sponsorships across 15,000 newsletters in every industry.

Unlock the potential for effortless lead generation by integrating Radar with Zapier in just a few simple steps.

Best for:

  • Spying on competitors' newsletters.

  • Finding sponsorships + the brands' contact info.

  • Automated outreach and repeat bookings.

Minimum requirements:

  • A free account on paved.com with Booker activated


Paved FAQs


Paved Testimonials

Paved is the preferred sponsorship platform of indie publishers, big media brands, and everyone in between.

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