October 2024 Digest: CPC Pricing and Finding Top Performers
This month, we’re introducing new tools to help advertisers drive results on the Paved Marketplace. From testing CPC sponsorships to finding top-performing newsletters fast, these updates give you more tools to elevate your brand, your way.
🏷️ CPC Pricing on the Paved Marketplace
Launch CPC campaigns directly from your selected profiles! Now, you can test cost-per-click sponsorships with handpicked newsletters, setting up campaigns easily from the Marketplace.
And this is just the start—our CPC options are growing, so stay tuned for even more choices!
✅ Find Top Performers, Fast
Discover top-performing newsletters with our new In Demand filter! This feature highlights the most rebooked newsletters that consistently deliver results for sponsors. Explore these high-impact options and secure their latest deals today.
Past Releases
Past Releases
In case you missed it, here are some other things we've updated recently:
2025
2025
September 2024 Digest: Marketplace Search, Deep Discounts, and More.
Quick Marketplace Search in the Header
Our new Marketplace quick search bar makes discovering deals a breeze. Try it here:
New Asset Library
Managing images across multiple email sponsorships can get messy fast. Our new asset library helps you stay organized. Just upload and sort your images—keeping everything in one place, hassle-free. The new asset library is accessible from the Creative step of the Campaign Builder.
Custom Media Plan
Get the most value from your budget with deals and discounts curated for you!
Take our quick 1-minute survey, and we’ll craft a personalized media plan tailored to your needs. Plus, we'll negotiate exclusive discounts to make sure you get the best offers.
Ready to get started? Visit Paved.com/Marketplace and click “Request a Media Plan.”
Bigger Savings on Sponsorships
Our Remnant Inventory Dashboard is a go-to for exclusive discounts on newsletter sponsorships—and now, dedicated emails are included too.
August 2024 Digest: Enhanced Filtering, Verified Audience Stats, and More.
Better filtering on the Paved Marketplace
Get ready to level up your newsletter advertising with Paved’s new Marketplace search and filtering feature. Finding the perfect newsletters for your brand is now easier than ever.
Use our powerful new Sort by menu to search by audience size, advertiser ratings, discounts, and more—so you can zero in on exactly what you need.
Say hello to smarter, data-driven decisions for your next newsletter sponsorship.
Verified subscriber count badge
After working with thousands of advertisers, we know that accurate numbers are the key to successful sponsorships.
That's why we’ve made things easier with a direct ESP integration to authenticate newsletters' subscriber counts. No more guesswork—just clear, verified data that helps you build trust with publishers and get the most value from your ad spend.
Request a custom media plan from Paved
Maximize your budget with the best deals and discounts, tailored just for you!
Fill out our quick 1-minute survey, and we’ll create a personalized media plan that fits your needs. We’ll even negotiate exclusive discounts on your behalf to ensure you get the most bang for your buck.
To request your plan now, go to Paved.com/Marketplace > Request a Media Plan.
Welcoming Mozilla to Paved
Pocket Hits, Mozilla's curated newsletter, delivers the best stories from around the web to 3.5 million subscribers daily. With its handpicked mix of popular, interesting, and insightful articles, it has become one of the world’s largest and most engaging newsletters.
We’re excited to announce that you can now reach Mozilla's audience through our Ad Network with CPC newsletter ads. Don’t miss the chance to connect with this massive, engaged readership—get started today:
Teams management
Now, it's easier than ever to invite your team to Paved.
Learn how to grant access to your colleagues with our new Teams features:
Manage Teams and Company Settings in Paved
SSO for new Paved accounts
No more extra passwords to remember! New advertisers can now sign up for Paved and log in using Single Sign-On (SSO) with their Google or Microsoft accounts.
2024 Q2 Digest: Newsletter additions, AI Creatives, and Ad Network refinements.
Welcome to Paved's Release Notes for Advertisers! Halfway through 2024, we’ve made plenty of helpful updates for advertisers and sponsors on our platform.
📰 Welcoming Fortune newsletters to Paved
We’re thrilled to welcome more prestigious newsletters to the Paved Marketplace this quarter!
Check out the latest sponsorship opportunities here:
🪄 Meet your new Creative AI Assistant
Need great copywriting on your next newsletter sponsorship? Try our newest tool, AI Creatives.
Tell us about the site you're promoting and the newsletter you’re working with, and we'll whip up some stellar copy options to get your message across.
🕵️ Better search functions on the Paved Marketplace
To make finding the right sponsorship partner easier, we’ve expanded our search and filtering options in the Paved Marketplace.
Now, you can filter newsletters based on audience size and characteristics, sponsorship fees, and availability dates.
To give this a go, head to the Marketplace, enter a search term, then click the filters in the left panel:
🎯Paved Ad Network: better targeting, better budgeting
Here's what's new on the Paved Ad Network.
Targeting by Newsletter
We're excited to roll out a new feature on Paved's Ad Network-targeting by newsletters! With this feature, you get:Precise Targeting:
Select newsletters that best fit your brand.
Increased Control:
Know exactly where your ads are featured.
Simple Setup:
Get your campaign live in minutes.
Set Total Campaign Spend
There's a brand-new budget choice for ads. You decide the total amount to spend, not just a daily budget. Your ads keep going until they hit your total spend limit or you decide to stop them.
Coming soon: eCPM Bidding
Currently, we're upgrading our system to introduce eCPM bidding for your Ad Network campaigns. Keep an eye on our blog for all the fresh news and updates! Learn more about the Paved Ad Network
Q1 Digest: Reporting updates, SSO and 2FA, and more
🔐 Enable 2-factor authentication (2FA)
Add an extra layer of security to your Paved account with 2-factor authentication (2FA). Learn how to enable 2FA for Paved.
🖥️ Set up Single Sign On (SSO)
Paved now supports SSO. Use your Google, Microsoft, or Okta login to sign up or sign in to Paved. Learn how to set up Okta SSO.
📁 Archive your old Ad Network campaigns
We’ve introduced an ‘Archive’ feature for Ad Network campaign reports. Streamline your campaign list by archiving outdated entries with ease.
📋Export daily Ad Network results by newsletter or ad copy
Discover the revamped Ad Network data view! Use the File icon for tailored exports of your campaign data, organized daily by ad copy or newsletter for optimal performance tracking.
