October 2024 Updates on Paved
Welcome to Paved’s October 2024 Release Notes! This month, we’re introducing new features to help you optimize your pricing and stand out to advertisers.
With Custom Pricing, you can now set exclusive rates for key dates and placements, and our In-Demand Filter highlights top newsletters to attract more rebookings.
Read on to see how these updates can support your growth on Paved.
💲Introducing Custom Pricing
Now, you can set exclusive rates for specific dates and sponsorship placements, perfect for high-demand events like Black Friday and Cyber Monday.
Click the Options drop-down menu and choose Set Availability.
Set your dates and placements, and save your custom rates.
Make the most of this feature to stay competitive and boost your revenue. Start customizing today!
✅ A New Way To Stand Out: In-Demand Newsletters
It's your time to shine! Introducing our new in-demand filter on the Paved Marketplace.
This filter highlights you as one of the most rebooked newsletters, signaling to advertisers that you consistently deliver results.
Past Releases
Past Releases
2024
2024
September:
September:
September has been a busy month here at Paved, with updates to sponsorship scheduling, Smart Pricing, and much more.
Dedicated Email Offers Now Available
Your availability calendar now supports dedicated email alongside your existing sponsored emails.
This means you can easily manage and update your availability for both, ensuring a seamless scheduling process.
The Power of Smart Pricing
Newsletters using Smart Pricing are 7x more likely to receive sponsorship requests. If you haven’t enabled Smart Pricing yet, now’s the time to do it. It adjusts your rates automatically, helping you attract the right advertisers at the best price.
How to Get Started:
Update your availability calendar.
Enable Smart Pricing to start receiving more targeted sponsorships.
Enable Smart Pricing
Introducing Dedicated Email on Booker
This month, we've added dedicated emails to Booker. Booker simplifies everything from bookings to instant payments, saving you time and effort while boosting your revenue.
Why use Booker for sponsorships?
Automated scheduling for both sponsored and dedicated emails.
Smart pricing adjusts your rates for optimized results.
Instant payments for hassle-free transactions.
Build Trust with Verified Subscriber Counts
Have you ever noticed the badge next to your subscriber count? That badge means your numbers are verified and updated in real-time. Advertisers trust verified data, which boosts your credibility and attracts more sponsorships.
Want to get verified?
Simply connect your ESP to Marketplace to display verified subscriber counts. The process is quick, and the benefits are huge.
Improved Marketplace Search: Get Found Faster
We’ve made it easier than ever for advertisers to find the right newsletters in Marketplace.
With new filters and functionality, advertisers can quickly search and match with newsletters that meet their criteria. Keep your stats and availability calendar up-to-date to stay visible and attract more opportunities.
Q2 2024:
Q2 2024:
Welcome to Paved’s release notes for publishers! In the past few months of 2024, we’ve made bigger refinements to Booker, released Radar, and dropped 14 new ESP integrations.
📆 A better sponsorship Booker
If you haven’t already explored Booker, it’s a game-changer. This free tool empowers sponsors to effortlessly book ads in your newsletter. Just set your pricing, link up with Stripe, and in minutes, you’ll have a sponsorship page ready to go.
Check out the latest updates:
Easy ESP Integration + Verified Badge
Connect your Email Service Provider (ESP) to Paved for subscriber count authentication and a Verified Badge. This badge boosts your profile’s credibility and enhances your visibility on Booker.
Integrate Your ESP with Paved
Smart Pricing
Unlock the potential of your sponsorship revenue with Smart Pricing, now available on Booker. This innovative feature adjusts your rates to market demand, ensuring you don’t miss out on last-minute opportunities.
Featured Reviews
Boost your conversion rates by 34% with buyer testimonials. Use Booker’s new Advertiser Reviews to highlight positive feedback from past sponsors and accelerate your sales.
Radar
Introducing Radar: a real-time data tool that identifies and automates sponsorship opportunities within your niche. It streamlines sales outreach, allows for .CSV downloads, and integrates with Zapier and Make for CRM sync and lead engagement. Free for all Booker users for the rest of 2024.
Find Sponsorship Leads with Radar
Automation and sales outreach with ChatGPT
With a quick integration between Radar and Zapier, you can find and sort your best sponsorship leads. Then, ChatGPT helps you send custom emails fast, all while you snooze, catch up on work, or take a vacation.
See the Sample Radar Workflow
🩵 Paved's New Referral Program
In case you missed it, the Paved Referral Program is better than ever.
Get money for referring newsletters, marketers, or friends. 10% commission for 365 days, with no earnings cap. Plus bonuses for new Booker signups.
Just log in, grab your unique link, and start sharing to earn.
🖥️ Ad Network Reporting
Paved’s Ad Network now offers enhanced clarity in reporting with new metrics for true and unique email opens, faster report generation, and an upcoming option for eCPM bidding.
Ad Network Update for Publishers: Better Stats, Better Insights
