Welcome to Paved’s quarterly release notes! We’ve been busy this summer, so we have plenty of phenomenal updates for publishers and advertisers.
Let’s check out what’s new:
New features for Advertisers
New features for Publishers
- •A streamlined sponsorship workflow with Booker
- •Securing more sponsors with Smart Pricing
- •Rebooking invitations
- •Easier-to-manage account settings
Updates for advertisers
Get exclusive deals and discounts on sponsorships
Discover limited-time discounts with our new Remnant Inventory dashboard. To find Top Deals with newsletters that have a CPC of 5 dollars or less, click the Remnant Inventory button in the Paved Marketplace:
Learn more: Get Discounted Newsletter Sponsorships
Advertise in NBC's suite of newsletters
This quarter, we've welcomed NBC to Paved!
NBC's leading newsletters are now available on our Marketplace and Ad Network. From lifestyle news to current events, NBC has the perfect fit for almost any advertiser:
- •Morning Squawk
Breaking market news for readers interested in business and investments. - •Start TODAY
Daily health and wellness newsletter with fitness, nutrition, and self-care insights. - •MSNBC Daily
Top MSNBC perspectives, videos, and in-depth analysis to help people understand the news.
Optimize your Ad Network bids
Want to choose which newsletters you get more or less exposure in? Try our latest feature: optimizing your newsletter bids.
For instance, if your Ad Network campaign does well in NBC's Start TODAY newsletter, you can bid higher on it to increase the likelihood of appearing in front of that audience.
After your ad runs for 3 weeks, go to Ad Network > Your Campaign > Newsletter. Here, you can adjust the bid for any newsletter that got at least one click:
Learn more: Bid and Newsletter Optimization for the Ad Network
Updates for publishers
Automate your sponsorship booking process
Get ready to take your newsletter to the next level with Booker. It's a free sponsorship workflow tool from Paved.
Booker automatically embeds a sponsorship checkout flow on your website to help you book new sponsorships in minutes, not months.
If advertisers love your newsletter, they can simply click the booking link on your site, buy a sponsorship placement, upload creative assets, and check out fast.
All you have to do is approve or reject the sponsorship, and Booker handles the rest. Which means you can close more sponsorship deals in record time.
Learn more: Introducing Booker
Optimize your sponsorship pricing strategy
Don't let unbooked sponsorship slots in your newsletter go to waste! Smart Pricing is new a feature that helps publishers maximize ad inventory sales and secure last-minute sponsorships.
Here’s how it works:
- •Turn Smart Pricing on: Enable Smart Pricing in your Profile settings.
- •Set price limits: Define the minimum and maximum prices you’re willing to accept for a sponsorship.
- •Negotiation window: If you have unbooked sponsorship inventory, the price becomes negotiable 2 weeks before the send date. However, sponsors cannot offer a price lower than your set minimum limit.
Learn more: Getting Started with Smart Pricing
Invite sponsors to rebook
With our latest feature, it's a breeze to secure a rebooking for your top-performing Paved Marketplace sponsorships with just a click.
Try out this new feature and effortlessly send rebooking invitations to your favorite sponsors.
Learn more: Send a Rebooking Invite
Update security settings and account permissions
Discover the latest enhancements in account settings, providing publishers with increased control over their login and security preferences.
Learn more: Manage Teams and Company Settings in Paved
The Paved team is continually building even more features for both advertisers and publishers in our community. If you have any feedback for us, don’t hesitate to reach out!
