Hi there – thanks for your interest in our blog!
Do you have exceptional writing skills? Do you want to share your expertise with a large audience of newsletter operators, email marketers, and advertisers? We’d love to hear from you.
The Paved Blog has over 10 thousand monthly visits, and we're always looking for more expert contributors.
Before you submit, take a moment to review this entire page. It should answer any questions you have about:
- •Our guest blogging guidelines
- •The types of content we can (and cannot) accept
- •How the submission process works
- •Where to submit your post idea
Please note: We appreciate all of your pitches. However, due to the volume of requests we receive each week, we’re unable to respond to all submissions. If your pitch is aligned with what we’re looking for and we have availability in our calendar, we will reach out.
Our Blog Guidelines
Paved cannot guarantee blog placement.
Our editorial team reviews all pitches and makes selections based on several factors, including whether or not a topic fits into our site architecture and topic focus areas, SEO viability, and relevance to our audience.
In our mission to publish the best, most relevant educational content for our audiences, we can't guarantee the publication of your post submission. We evaluate posts primarily based on fit for our audiences and the potential reach of each topic. We do not offer guaranteed publication to anyone, including Paved partners, and authors who have been featured on the blog before.
Submissions must meet our quality standards to get published.
Paved has specific standards around the types of blog post submissions we accept and decline. Editors reserve the right to pass on contributions that do not meet our editorial standards.
Published articles will live exclusively on the Paved Blog.
If your post is published on the Paved Blog, we encourage you to share it with your network and link back to it.
However, you cannot republish the article on any other website – including your website, or blogging platforms like LinkedIn, Medium, etc. This also means we cannot accept guest articles that have already been published on other platforms or websites.
All final content decisions are at the blog team’s discretion.
This means the Paved blog team reserves the right to:
- •Edit and adapt your guest blog content for search optimization, accuracy, comprehensiveness, and new information as information within the original piece becomes outdated or requires reevaluation.
- •Include calls-to-action to Paved content and offers (e.g., downloadable case studies or whitepapers).
- •Use your guest author photo across our content (e.g., on Paved’s social media channels and email newsletters).
- •Remove the post from the blog.
The Bare Essentials for Every Blog Post
We accept articles on the following topics:
- •How to write a newsletter (tips, guides, and case studies)
- •Technical aspects of email (ESPs, HTML, deliverability)
- •Growth hacking
- •PPC advertising
- •Programmatic advertising
- •Digital marketing strategies
- •Running sponsorships with influencers
- •A/B testing for emails and ad campaigns
- •Conversion optimization (headlines, ads, CTRs, open rates, etc.)
Successful guest contributions are comprehensive, data-rich posts that teach our readers something new about the world of newsletters or ads. Generally, most guest posts hover around 1,500 words.
We look for:
- •Original concepts, compelling arguments, and high-quality writing. We will not republish anything that's been published elsewhere.
- •Articles that reflect the writing style/tone of our Blog. We aim to be casual, helpful, and informative.
- •Proper attribution of data, quotations, and outside content referenced in the article.
- •Note: All data should have originated within the last two years.
- •No more than one link to your company's website in the body of the post.
- •Links to at least 2-3 relevant Paved blog posts in your piece.
The Types of Posts We Accept
How to’s / What is:/ Why posts:
Teach users a new tool, system, or way of thinking.
Case studies:
Cover a topic in depth, illustrating your point of view with real-world examples.
Opinion posts:
Present a strong opinion or a new way of thinking about a common problem, along with sufficient data to back it up.
Roundups:
Build a curated list jam-packed with information and value.
The Types of Posts We Don't Accept:
- •Anything that's been covered on the Paved Blog before. Please do a site search before submitting your idea.
- •Anything with unoriginal content or AI-generated language.
- •Anything that's too promotional or salesy.
- •Anything offensive or inaccurate.
Blog Formatting Tips
- •Create H2s, H3s, and H4s to organize your content.
- •Keep paragraphs short: No more than 3-4 sentences.
- •Add bulleted lists whenever possible.
- •Numbered lists should be formatted as number + period.
- •Always include an introduction and a conclusion.
- •When including images from other publications, cite the image source as: “Image source” and hyperlink that text with the page you found the image on.
- •Copy and paste your post into Grammarly, Google Docs, or Microsoft Word and run a spell check.
- •Use Hemingway Editor to check for run-on sentences and difficult sentence structure.
- •Include a 1-2 sentence bio at the end of your article and an author photo in .JPG or .PNG format.
Where to Submit Your Pitch
Ready to share your pitch for the Paved Blog? Send an email to write@paved.com with the subject line: Guest post idea: [working title of your post].
In your email, include:
- •Three headline ideas
- •A summary of what you want to write
- •A sample of your previous writing (can be a blog post or newsletter)
- •A brief description of your expertise in the subject matter
If your article pitch meets our editorial standards and aligns with our content strategy, we'll be in touch!
