We've been heads-down building for a while now. And along the way, some people have started paying attention — journalists, newsletters, marketing publications, and industry analysts who cover the creator economy, newsletter advertising, and the future of email.
We figured it was time to make that easier to find. So we're keeping a running list right here.
What you'll find on this page
A curated collection of third-party coverage about Paved. Real articles, real quotes, real outlets — not press releases we wrote ourselves.
You'll find mentions from publications that cover the newsletter space, marketing technology, and the broader creator economy. We'll keep this page updated as new coverage comes in.
If you've written about Paved and we missed you, let us know.
Why we're doing this (and why it matters)
For people researching Paved — whether you're a brand deciding where to spend your newsletter ad budget, or a publisher evaluating platforms — it helps to see what others are saying. We've always believed the best proof is third-party proof. Our reviews, our data, and now our press coverage all live in the same spirit: let the results speak.
For journalists and researchers — the newsletter advertising space is growing fast. If you're covering it, we want to make it easy for you to learn about us, find context, and reach the right people.
For the record — the newsletter industry is having a moment. Advertiser rebooking intent on our platform rose 53% year-over-year. Adoption of newsletter ads is up significantly across the board. When trade publications and marketing blogs write about these trends, Paved is increasingly part of that conversation. We want that to be easy to find and reference.
What Is Paved, anyway?
If you landed here and you're new: Paved is the world's largest newsletter advertising network. We connect brands with 3,000+ premium newsletters — everything from niche publications to major media brands like TechCrunch, Bloomberg, and NBC.
Advertisers use Paved to find newsletters, book sponsorships, track performance, and scale without the back-and-forth of manual outreach. Publishers use Paved to get discovered, fill their inventory, and get paid reliably.
It's free for advertisers to join. No platform fees, no minimum spend.
Press coverage
The following coverage has been published by independent outlets and has not been edited by Paved.
Marketing Brew, March 2025
"Newsletters continue to take off—and so do their ad tools."
A feature on the rise of newsletter ad tools included Paved prominently, noting its work with publishers like NBC, Bloomberg, and TechCrunch, its 253 million subscriber reach, and its acquisition by Canadian investment firm RedBrick. Founder John McLaughlin was quoted directly, explaining why Paved's Ad Network, where advertisers pay per click rather than flat sponsorship fees — was gaining traction.
EMARKETER, March 2026
In coverage of newsletter advertising's growth, EMARKETER cited Paved data showing that marketers ran 40% more newsletter campaigns in 2025 than the year prior, as brands diversified spend away from walled gardens like Meta, Google, and Amazon.
EMARKETER, January 2026
In a briefing on newsletters as first-party media, EMARKETER cited Paved data showing publishers on the platform were earning 30% more year-over-year, as CMOs increasingly tied newsletter spend to measurable outcomes.
EmailToolTester, February 2026
"Paved delivered what I expected. It gave me fast access to relevant newsletters, clear pricing, and a straightforward way to launch sponsorships without long email threads."
An independent hands-on review of Paved's marketplace, covering the advertiser experience, pricing transparency, and how it compares to alternatives like Passionfroot.
The Measure, January 2026
"Advertiser rebooking intent rose 53% year-over-year, suggesting increased confidence in newsletters as a predictable, repeatable channel."
Coverage of Paved's 2025 newsletter advertising data report, highlighting growth in adoption, campaign performance benchmarks, and what top-performing ads have in common.
AI Digital — December 2025
In a guide to the best native advertising platforms for 2026, AI Digital gave Paved its own category: "Newsletter and email-native platforms" alongside content discovery networks like Taboola and programmatic DSPs like StackAdapt.
AffWeekly, March 2026
AffWeekly included Paved in their roundup of the top ad networks for email newsletter monetization, covering how the platform helps publishers monetize without having to sell ads themselves.
Dustin Howes, November 2025
"Paved is what you graduate to once you already know newsletter ads work and you are ready to scale."
In a guide to the best newsletter sponsorship platforms for growing brands, Dustin Howes positioned Paved as the place for brands ready to treat newsletters as a serious, programmatic paid channel.
Ghost, April 2024
In a guide for newsletter creators on landing paid sponsorships, Ghost recommended Paved as a "premium marketplace for email ads," specifically highlighting its popularity due to integrations with numerous publishing platforms.
InboxReads, 2025
InboxReads listed Paved as a leading all-in-one platform for newsletter sponsorships, noting its use by top advertisers and publishers and its native ad network that places native ads based on content and subscriber interests.
Grow My Newsletter, 2024
Grow My Newsletter listed Paved in their monetization channels library as one of the platforms publishers can use to include advertising in their newsletter without having to manage ad sales themselves.
Have you written about Paved? Let us know and we'll add it to the list.
For press inquiries, reach us at hey@paved.com.
