The Ad Network for Advertisers
Learn how to use Paved's programmatic ad network.
16 articles
- Explore The Paved Ad NetworkLearn the basics of programmatic advertising on the Paved Ad Network
- Getting Started with the Paved Ad NetworkGet a step-by-step breakdown of running your first newsletter sponsorship campaign on the Paved Ad Network.
- Targeting for Ad Network CampaignsThe first step of building an Ad Network campaign on Paved is setting up your audience, including Consumer and Professional targeting.
- Creative Uploads for Ad Network CampaignsThe second step of building an Ad Network campaign on Paved is uploading your creative, which refers to brand assets and ad copy.
- Budgeting and Bidding for Ad Network CampaignsThe third step of building an Ad Network campaign on Paved is setting the daily CPC budget and runtime for your newsletter ad.
- Frequency Cap FAQs for the Ad NetworkLearn how to limit ad frequency and improve engagement with the Paved Ad Network.
- Ad Network Review and LaunchThe fourth and final step of building an Ad Network campaign on Paved is campaign review, where you'll finalize and submit the ad.
- View Ad Network ReportsFind out how to read campaign reports for ads you're running in the Paved Ad Network.
- Ad Quality ScoreAd Quality Score is a diagnostic tool meant to give you a sense of how well your ad network campaign is expected to perform.
- Performance Tips for the Ad NetworkTo get more out of your email ads, follow these 7 tips to optimize your campaigns on the Paved Ad Network.
- Budget + Targeting Optimization for the Ad NetworkGet tips for optimizing your Ad Network campaign's audience targeting and daily budget.
- Creative Optimization for the Ad NetworkGet tips for optimizing the ad copy and creative assets of your Ad Network Campaign.
- Newsletter Optimization for the Ad NetworkWant to exclude certain newsletters from your campaign or fine-tune your ad spend? Learn how to set your newsletter preferences.
- Dynamic URL ParametersTrack your email ad performance with dynamic URL parameters on the Paved Ad Network. Learn how to use them and what data they provide.
- Ad Network FAQs for AdvertisersGet answers to common questions about Paved's programmatic ad network for Advertisers.
- S2S Conversion Tracking with Voluum and PavedLearn how to integrate the Paved Ad Network with Voluum
