The Ad Network for Advertisers
Learn how to use Paved's programmatic ad network.
15 articles
Explore The Paved Ad NetworkLearn the basics of programmatic advertising on the Paved Ad Network
Getting Started with the Paved Ad NetworkGet a step-by-step breakdown of running your first newsletter sponsorship campaign on the Paved Ad Network.
Targeting for Ad Network CampaignsThe first step of building an Ad Network campaign on Paved is setting up your audience, including B2B, D2C, and newsletter targeting.
Creative Uploads for Ad Network CampaignsThe second step of building an Ad Network campaign on Paved is uploading your creative, which refers to brand assets and ad copy.
Budgeting and Bidding for Ad Network CampaignsThe third step of building an Ad Network campaign on Paved is setting the daily CPC budget and runtime for your newsletter ad.
Frequency Cap FAQs for the Ad NetworkLearn how to limit ad frequency and improve engagement with the Paved Ad Network.
Ad Network Review and LaunchThe fourth and final step of building an Ad Network campaign on Paved is campaign review, where you'll finalize and submit the ad.
View Ad Network ReportsFind out how to read campaign reports for ads you're running in the Paved Ad Network.
Ad Quality ScoreAd Quality Score is a diagnostic tool meant to give you a sense of how well your ad network campaign is expected to perform.
Performance Tips for the Ad NetworkTo get more out of your email ads, follow these 7 tips to optimize your campaigns on the Paved Ad Network.
Budget + Targeting Optimization for the Ad NetworkGet tips for optimizing your Ad Network campaign's audience targeting and daily budget.
Creative Optimization for the Ad NetworkGet tips for optimizing the ad copy and creative assets of your Ad Network Campaign.
Newsletter Optimization for the Ad NetworkWant to exclude certain newsletters from your campaign or fine-tune your ad spend? Learn how to set your newsletter preferences.
Dynamic URL ParametersTrack your email ad performance with dynamic URL parameters on the Paved Ad Network. Learn how to use them and what data they provide.
Ad Network FAQs for AdvertisersGet answers to common questions about Paved's programmatic ad network for Advertisers.
