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S2S Conversion Tracking with Voluum and Paved

Learn how to integrate the Paved Ad Network with Voluum

Updated this week

Voluum is a cloud-based ad tracker that integrates with multiple ad platforms and connects all the elements of your campaigns together.

In this guide, you’ll learn how to integrate the Paved Ad Network with Voluum for server-to-server (S2S) tracking.

How to Set up S2S via Voluum

In Voluum

To integrate the platforms, you’ll first set up Paved as a traffic source in Voluum.

  1. In your Voluum account, go to the Traffic sources section.

  2. Click the Create button.

  3. Search for Paved and click Next.

  4. Select the Paved ad parameters you want to track, like newsletter name or placement.

  5. Use the form fields to set up S2S tracking, including your Paved postback URL.

  6. Click Save.

Note:

To track costs in Voluum, we recommend using Paved’s CPC UTM parameter.

In Paved

You can view all events received using your S2S integration under the 'Recent Events' section of the Pixels page in your Paved account. Use the live feed of tracked events to test and debug your integration.

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