Frequency capping is a feature in Paved that controls how often your ads appear to a specific subscriber.
In this article, we'll go over frequency capping guidelines and best practices for the Paved Ad Network.
Frequency Cap FAQs
What is frequency capping?
A frequency cap limits how often an ad is shown to a subscriber. This prevents ads from becoming stale or annoying by showing them too often.
Why is frequency capping important?
A frequency cap makes ads more interesting and relevant by limiting how often they are shown. It also saves money and improves campaigns by showing the right ads to the right audience. In short, it's a risk-free way tool to help you reach the right target audience and conserve your ad budget.
What’s the ideal frequency cap?
No set frequency cap works for everyone. It depends on your brand's audience and unique advertising campaigns.
The best way to determine the optimal frequency cap for your brand is to start testing and pay close attention to where audience interactions drop off. Consider limiting the number of times an ad is shown per day, per week, etc.
What are some tips for frequency capping?
Timing is very important to determine the frequency limit, including paying close attention to the ad's visibility.
Keep an eye on your customer's experience. Different customers in different stages of their buying processes, such as new customers or existing customers, may look for different content.
How do I set up a frequency cap in my Paved Ad Network campaign?
Go to your Ad Network dashboard and click the name of the campaign you want to work with.
Click the Edit Campaign button.
Navigate to the Budget step, and toggle the switch for Enable Frequency Capping:
You can choose to limit the impressions your desired timeframe: per day, week, 2 weeks, or a month.
Use the form fields to set your frequency cap, and save your changes.
