Skip to main content

Campaign Monitor: Ad Network Placement

Learn how to set up the Paved ad network placement in your Campaign Monitor email newsletter.

Ready to get your Paved ad network placement live in your Campaign Monitor newsletter? In this guide, we’re going to share with you the step-by-step instructions to get you there.

Before you start

  • Make sure you know how to set up the ad network. Read the Getting Started guide.

  • Navigate to the "Ad Unit Codes" step of the setup wizard in your Paved account to retrieve your header code and ad unit code.

Merge tags for this ESP

Paved will automatically insert the correct merge tags when you select Campaign Monitor from the ESP list in your account. For reference, the tags used are:

  • Email ID: [email]

  • Campaign ID: <currentmonthname>-<currentday>-<currentyear>

How to install the header code

In your Paved account, copy the provided header code for your ad placement.

  1. In Campaign Monitor, click your account icon and select My templates.

  2. Click Create a new template and choose Upload your own HTML.

  3. Paste your full email HTML into the editor.

  4. Locate the </head> closing tag.

  5. Paste your Paved header code directly above the </head> tag.

  6. Click Save.

How to install the ad unit code

  1. In your Paved account, click Copy Code to copy the ad unit code.

  2. In the Campaign Monitor template editor, locate the position in the email body where the ad should appear.

  3. Paste the ad unit code at that location.

  4. Click Save.

Campaign Monitor code blocks do not support stylesheets. All CSS in the ad unit code must be inline. If your code contains a <style> block, contact Paved support to request the inline CSS version.

Adding the ad to a reusable template

To avoid re-inserting the ad code with every send:

  1. Include the Paved ad unit code in your saved template.

  2. Each new campaign created from this template will have the ad code pre-populated.

Testing your ad placement

Use your ESP's preview to check the visual layout before sending.

⚠ Do not send a test email. Do not use test sends to verify your Paved ad. Test emails often strip or fail to populate merge tags, which will cause a broken ad request. Instead, send a real email to:

  • The Paved draft email address provided in your Paved account

  • Yourself and/or your team

  • Your Paved account manager (if applicable)

Next steps

Head back to your Paved account to finish the setup process. Learn more in Ad Network: Getting Started.

Did this answer your question?