Ready to get your Paved ad network placement live in your MailChimp email newsletter? In this guide, we’re going to share with you the step-by-step instructions to get you there.
Before you start
Make sure you know how to set up the ad network. Read the Getting Started guide.
Navigate to the "Ad Unit Codes" step of the setup wizard in your Paved account to retrieve your header code and ad unit code.
Custom HTML templates require a Mailchimp Standard plan or higher.
Merge tags for this ESP
Paved will automatically insert the correct merge tags when you select Mailchimp from the ESP list in your account. For reference, the tags used are:
Email ID: *|EMAIL|*
Campaign ID: *|CAMPAIGN_UID|*
How to install the header code
In your Paved account, copy the provided header code for your ad placement.
In Mailchimp, go to Campaigns > Email templates and click Code your own, then Continue.
Paste your full email HTML into the Edit code field.
Locate the </head> closing tag.
Paste your Paved header code directly above the </head> tag.
Click Save.
How to install the ad unit code
In your Paved account, click Copy Code to copy the ad unit code.
Drag a Code content block from the content panel into your email at the position where the ad should appear.
Paste the ad unit code into the Code block.
Click Save.
Adding the ad to a reusable template
To avoid re-inserting the ad code with every send:
Open or create a template in Campaigns > Email templates.
Add the Paved ad unit code via a Code content block.
Save the template and select it each time you create a new campaign.
Testing your ad placement
Use your ESP's preview to check the visual layout before sending.
⚠ Do not send a test email. Do not use test sends to verify your Paved ad. Test emails often strip or fail to populate merge tags, which will cause a broken ad request. Instead, send a real email to:
The Paved draft email address provided in your Paved account
Yourself and/or your team
Your Paved account manager (if applicable)
Next steps
Head back to your Paved account to finish the setup process. Learn more in Ad Network: Getting Started.
