Before you start
Make sure you know how to set up the ad network. Read the Getting Started guide.
Navigate to the "Ad Unit Codes" step of the setup wizard in your Paved account to retrieve your header code and ad unit code.
Merge tags for this ESP
Paved will automatically insert the correct merge tags when you select ActiveCampaign from the ESP list in your account. For reference, the tags used are:
Email ID: %EMAIL%
Campaign ID: %CAMPAIGNID%
How to install the header code
In your Paved account, copy the provided header code for your ad placement.
In ActiveCampaign, go to Campaigns and click the dropdown arrow next to Create with email designer.
Select HTML builder.
Paste your full email HTML into the editor.
Locate the </head> closing tag.
Paste your Paved header code directly above the </head> tag.
How to install the ad unit code
In your Paved account, click Copy Code to copy the ad unit code.
In the HTML Builder, locate the position in the email body where the ad should appear.
Paste the ad unit code at that location.
Click Save and Exit when done.
Adding the ad to a reusable template
To avoid re-inserting the ad code with every send:
Go to Campaigns > Campaign Templates and create or open a template.
Add your Paved ad unit code to the template as described above.
Save the template and select it each time you create a new campaign.
Testing your ad placement
Use your ESP's preview to check the visual layout before sending.
⚠ Do not send a test email. Do not use test sends to verify your Paved ad. Test emails often strip or fail to populate merge tags, which will cause a broken ad request. Instead, send a real email to:
The Paved draft email address provided in your Paved account
Yourself and/or your team
Your Paved account manager (if applicable)
Next steps
Head back to your Paved account to finish the setup process. Learn more in Ad Network: Getting Started.
