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What's New at Paved

Back in March, you might’ve heard our biggest news yet: Paved was acquired by Redbrick. Since then, we’ve welcomed new faces, added fresh energy to the team, and filled Slack with more welcome GIFs than we can count.

Today, we officially welcome two industry leaders to the team, Victor Charpin and Phil Reich. Former Outbrain executive Victor Charpin joined as VP of Publishers, and adtech veteran Phil Reich was appointed to VP of Sales.

Victor is leading global publisher partnerships, monetization strategy, and inventory scale, while Phil oversees advertiser relationships, go-to-market execution, and revenue growth across our Marketplace and Ad Network.

Read the press release


Meet Victor Charpin, Paved's VP of Publishers

Victor Charpin
"Paved gives publishers the tools they need to be empowered again, and I’m excited to join at such a transformative time to help scale partnerships globally."

Before joining Paved, Victor Charpin served as VP of Programmatic Supply & Partnerships at Outbrain, where he scaled and structured non-traditional and programmatic supply channels.


Meet Phil Reich, Paved's VP of Sales

Phil Reich
"Paved is uniquely positioned to simplify how advertisers buy sponsorships while empowering publishers to monetize their audiences in smarter, more sustainable ways. I’m thrilled to help lead that charge.”

Reich joins Paved with over 13 years of experience in digital media and ad tech across mobile, email, and performance advertising. He comes to Paved after a successful tenure as the VP of Sales at Jeeng (formerly PowerInbox).


We’re excited for this next chapter at Paved, and we’re just getting started. Stay tuned to the blog for more product updates, team news, and ways we’re helping advertisers and publishers grow together.

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