If you monetize your newsletter with the Paved Ad Network, you know how important it is to have accurate performance insights. Today, we're rolling out some new updates to make your ad reports clearer than ever.
What's new
🔮 Crystal-clear reporting data
In September 2021, Apple introduced its Mail Privacy Protection, which has significantly impacted many of our publishers. This change has resulted in a doubling of open rates for many of them. We've reworked our measuring system to ensure more precise reporting of impressions and email opens. Previously, we presented the raw number of impressions, including reopens, "machine opens," and prefetching requests from Apple and Google Mail users.
🤖 Filters on automated opens
Our Ad Network, traditionally operating on a CPC model, didn’t differentiate between user opens and overall impressions. With the upcoming introduction of our new CPM bidding, we’ve refined our reporting to more accurately capture true email engagement.
💌 New performance metrics
We’re excited to roll out two new metrics:
- •True Opens: This metric filters out automated ‘machine opens,’ offering a truer gauge of actual engagement.
- •Unique Opens: This metric avoids duplicate opens by counting each user’s first open only.
These advancements enable us to provide an accurate effective cost per thousand impressions (eCPM) in your analytics reports. You can now see them on your data export and our reporting API.
📈 Faster-than-ever reports
In line with our latest updates, we’ve accelerated our reporting frequency. Now, the longest you’ll wait for fresh performance data is 10 minutes max, guaranteeing you the most current insights.
View your reports
Here's how to check out that new Ad Network report data:
- Log in to your Paved publisher account.
- Click the drop-down menu next to your name and choose Ad Network.
- On your Ad Network Dashboard, click the Data Export button.
