By popular demand, we’ve revamped our Referral Program! If you’re enjoying Paved, find out how you can earn thousands by referring fellow publishers, marketers, and advertisers to Paved.
💰 How the Paved Referral Program works
You refer marketers in your network to Paved and we’ll pay you for it. It’s that easy.
Refer a friend with your unique link
They sign up, start using Paved, and book sponsorships
You earn 5% of their bookings on Paved for a full 6 months
For example, here’s how much you could earn from referring people to Paved:
Referral type | Their activity | Your earnings |
Publisher | Books 4 campaigns at $5,000 each | $1,000 |
Advertiser | Runs $25,000 in campaigns | $1,250 |
TOTAL |
| $2,250 |
💵 Get Started
Log in to your Paved Publisher account, go to your referral dashboard, and start sharing your link!
💬How to talk about Paved
Paved has two unique product lines: one’s a perfect fit for Advertisers, and the other’s just right for Publishers.
Tailor your messaging to match the group you're sharing Paved with, and you’ll be raking in those referral earnings in no time.
Advertisers:
Advertisers are businesses and brands that leverage newsletter sponsorships or programmatic ads to promote their products or services. Notable examples include Noom, DropBox, Aircall, and Vanta.
As professionals, Advertisers often have job titles like:
Performance Marketers
Digital Marketers
Growth Marketing Managers
Heads of Marketing
Senior Digital Marketers
Lead Generation Specialists
CEOs, CMOs, Founders
When you talk with potential advertisers, here are some talking points you can share:
Publishers:
These are the writers or media companies who manage newsletters. Think Morning Brew, Heather Cox Richardson, 1440, or Eric Newcomer.
When you’re chatting with Publishers about Paved, here are some interesting points you can drop in the conversation:
❔Referral FAQs
How does the Paved Referral Program work?
When someone signs up for Paved using your referral link, you earn a 5% commission on their transactions for the first 6 months. The commission applies to both publisher and advertiser referrals.
How much can I earn from the Paved Referral Program?
Publishers who refer active advertisers or high-volume publishers earn an average of $1,380 per referral. There's no cap on referrals, so earnings scale with how many people you bring on board.
Can I refer both publishers and advertisers to Paved?
Yes. The same 5% commission for 6 months applies whether you refer a newsletter publisher or an advertiser. Advertisers tend to be higher-value referrals if they run large or frequent campaigns.
Where can I find my Paved referral link?
Log in to your Paved Publisher account, click your profile name, and select Referrals. From the Referral Program Dashboard you can copy your link and track your earnings.
Can I use my referral link on any Paved page?
Yes. Add your referral code to the end of any Paved URL. For example: paved.com/radar/?aff=MyNewsletter. This lets you send people to the most relevant page while still earning referral credit.
How do you track referrals?
We use precise tracking to ensure you get credit for every referral. You can send potential advertisers or publishers to any page on Paved's site by appending your unique tag to the URL. If you are the first to refer them and they sign up within 60 days, our system will recognize this and attribute the referral to you. This first-click attribution model is designed to reward your prompt and proactive promotional efforts.
Is there a limit to how much I can earn?
There is no limit. Your earning potential with the Paved Partner Program is substantial. On average, you can earn $1,380 for each new advertiser or publisher you refer. With no caps on referrals, your potential earnings are limitless—the more successful referrals you make, the more you earn.
When do payouts happen?
Commissions are paid out once your total payout balance reaches $1,000. Monthly payouts trigger automatically when you hit the threshold.

