Find out how to solve common issues when setting up the Paved Ad Network.
Error 102: Missing Parameters
If you encounter a 102 error, it indicates that the system is not receiving the required email address or identifier either in the image URL or click URL. However, this issue can be easily rectified by reviewing your Ad Network implementation.
Understanding Error 102
Error 102 points to an issue of missing parameters. In this case, an email address or an identifier has not been passed in the image URL or click URL. Your URLs should look like this:
https://sub.domain.com/s/abc123?email=example@test.com&campaign_id=123
How to Fix Error 102
Check the merge tag values in your ESP. For example, Mailchimp's merge tags are:
Email tag:
*|EMAIL|*
Campaign ID tag:
*|CAMPAIGN_UID|*
If the error persists after correcting and retesting, consider reaching out to Paved Support for further assistance with troubleshooting.
Error 103: Different Parameters
A 103 error message indicates discrepancies in the parameters between the Image URL and the Click URL.
Understanding Error 103
The parameters contained in your Image and Click URLs must be nearly the same. If there are discrepancies, you'll receive a 103 Error.
Here's an example of how your URLs should look:
Image URL:
https://sub.domain.com/s/abc123?email=example@test.com&campaign_id=123
Click URL:
https://sub.domain.com/c/abc123?email=example@test.com&campaign_id=123
The only differences should be the /s/ and /c/ in the URLs, denoting serving and clicking respectively. If the parameters do not match, you'll encounter a 103 error.
How to Fix Error 103
Make sure your Image URL and Click URL contain the right parameters. Review your ad setup and adjust your URLs as necessary.
If you need more assistance on error 103 management or other technical issues, please contact our support team.
Other Errors
If you're experiencing a different error and you're unable to fix it, we'd be glad to help. Please send us the following information:
The original email and/or image URL
The click URL for the ad
A description of the error
