After you've set a Paved Ad Network placement in your publication and started sending newsletters, it's time to check your results.
View Your Ad Network Earnings and Results
Log in to your Paved publisher account.
Click the drop-down menu next to your name and choose Ad Network.
On your Ad Network Dashboard, you can sort and filter the results by date range, impressions, clicks, CTR, earnings, and more:
About the Stats
On your Ad Network Dashboard, you’ll see an overview of your results as well as menus with more details about ad performance in specific newsletters.
NEWSLETTER
The newsletter(s) where your campaign is running. Click the name of the newsletter to view performance for each send date.IMPRESSIONS
The number of times an ad was displayed.UNIQUE OPENS
The number of times an email was opened. By counting each user’s first open only, this metric ensures a singular count per user, avoiding any duplication.CLICKS
The number of ad clicks.
CTR
The percentage of all ad viewers who clicked your ad.EARNINGS
Your total earnings from ad clicks.
How to Export Reports
Most people have their own unique tech stack for analyzing campaigns and reports. That’s why Paved provides CSV-format exports of your Ad Network dashboard, allowing you to analyze them with a variety of tools.
Here’s what’s available in the file:
Newsletter Name
Send Date
Raw Impressions
Total Email OpensUnique Email Opens
Clicks
CTR
EarningseCPM
To download your Ad Network reports in CSV format:
Log in to your Paved publisher account.
Click the drop-down menu next to your name and choose Ad Network.
On your Ad Network Dashboard, click the Download icon to generate a copy of your campaign reports in CSV format.
Reminder:
Ad Network payouts are processed monthly. So if you earned $200 in the month of August, you should receive payment on or before September 15.
You can learn more in our guide on Ad Network Payouts.
