If your newsletter is built with Campaign Monitor, you can enhance your email monetization strategy with Paved.
In this guide, you’ll learn the basics of newsletter sponsorships, plus some tips on integrating your Campaign Monitor account with Paved for bigger, better brand deals.
What is newsletter sponsorship?
Newsletter sponsorship is a monetization strategy where a creator sells space in their newsletter to advertisers who want to promote their brand.
Unlike typical ads, newsletter sponsorships are more natively integrated into the content, offering readers an engaging, unintrusive experience.
AN EXCERPT FROM THE GOING NEWSLETTER, WITH A SPONSORSHIP FROM LMNT.
Email sponsorship can come in different types, like sponsored emails in a regular newsletter or dedicated emails focused solely on the advertiser’s content.
Why Paved?
Meet Paved: the world's biggest newsletter sponsorship platform. It’s an effective way for newsletter creators to generate revenue and for advertisers to reach targeted, engaged audiences directly.
If you’re considering sponsorships for your Campaign Monitor newsletter, integrating with Paved can provide benefits like access to a broad network of potential sponsors and automated campaign management tools.
Elevate Your Campaign Monitor Sponsorships
Paved can significantly enhance your Campaign Monitor monetization strategy by:
Expanding your advertiser network:
Paved has a wide pool of thousands of potential sponsors, increasing the likelihood of finding the right match for your newsletter.Automating sponsorship management:
Paved streamlines the process of managing sponsorships, saving you time and effort.Providing a free storefront:
Paved offers a complimentary sponsorship Booker storefront, making it easier for advertisers to discover and book sponsorships with you.Radar for sponsorships:
Access the world’s first real-time data feed of newsletter sponsorships and find the right advertisers.
By integrating Paved, you can tap into these benefits, leading to a more robust and profitable newsletter business.
Integrate Campaign Monitor with Paved
Maximize your newsletter’s potential with Paved. Get enhanced ad options, wider brand visibility, and a no-cost Booker storefront. Sync with Paved for a ‘Verified’ badge and a free media kit.
Discover the simple steps to integrate Campaign Monitor with Paved and elevate your monetization game.
Sign in to your Paved publisher account and go to your Profiles page.
Click the Options drop-down menu next to the newsletter you want to work with and select Edit Profile.
On the left sidebar, click ESP Connection.
Click Get Started.
Select Campaign Monitor and click Next.
Enter your Campaign Monitor username and password, and click Continue.
Click Agree & Continue.
Use the checkboxes to select which newsletter's data you'd like to send to Paved, and click Next.
All set! Your Campaign Monitor newsletter is officially synced with Paved.
Now it’s time to finish setting up your newsletter’s sponsorship profile, grab your free booking page, and start winning brand deals.
