To track events in your email sponsorship campaigns, you can use the Paved pixel in a tag management system (TMS), including:
TagCommander, and more.
Set up tracking with a tag manager:
As an example, we’ll demonstrate this via Google Tag Manager, but the steps remain fairly consistent for any TMS (Segment, Mixpanel, etc.).
In Google Tag Manager, here's how to add the Paved pixel as a custom HTML tag:
1) Add a new tag
Open your Google Tag Manager account ↗️
Add a new tag, and select Custom HTML Tag.
2) Set up your triggers
Decide what actions will trigger the tag to fire (like events, pageviews, signups, etc.)
Next, select the pages you want to track.
3) Configure the tag
In a new browser tab or window, grab your Conversion Pixel code from Paved↗️.
Then, navigate back to Google Tag Manager, and paste the Paved pixel into the HTML code box.
After that, all you need to do is save, test your tag, and publish it whenever you're ready.
For step-by-step instructions on custom tag installation in GTM, we recommend this video from MeasureSchool:
