Have you heard the news? In March of 2025, Redbrick acquired Paved.
Here's a list of common questions to help you understand the transition.
Paved x Redbrick FAQs
Why did Redbrick acquire Paved?
Redbrick, a tech company focused on empowering entrepreneurs, identified Paved as the industry leader in newsletter sponsorships. The acquisition expands Redbrick's portfolio while giving Paved the resources to grow faster. The goal is to enhance Paved's tools, accelerate innovation, and deliver more value to advertisers and newsletter creators.
Is Paved going anywhere?
Nope! Whether you use the Marketplace, the Ad Network, or our monetization tools, all the Paved products you know and love are here to stay.
How does the acquisition benefit Paved users?
Paved users can look forward to an enriched user experience with access to a broader range of sponsorship tools. Thanks to Redbrick's resources, you can expect more tools for advertisers, powerful monetization options for creators, and a faster development speed.
Will Paved maintain its brand post-acquisition?
Yes, Paved will remain the industry leader in newsletter sponsorships. With the founder still involved, Redbrick's acquisition will allow Paved to expand its services and further invest in core tools, ensuring continuity and growth.
Will any staffing changes affect me?
Nope. The Paved Team–and our globally distributed team of developers, marketers, and newsletter enthusiasts–will continue working with Redbrick to improve email sponsorship. We also anticipate plenty of team growth this year, so stay tuned to LinkedIn.
Will the acquisition affect the cost of Paved's services?
The acquisition is not expected to affect the cost of Paved's existing tools and services.
More details on Paved and Redbrick
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