PAVED
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The UX Notebook

Reach 13,200 user experience folks. Sent every Tuesday, to a community of UX designers, product managers, founders, user researchers, marketers, and web developers.

💁  Created by NYC-based UX designer and entrepreneur, Sarah Doody.

💸 PRICING NOTE

👉  A weekly issue includes a section for your link or content, a graphic, and your logo at the bottom of the newsletter. PLUS tweets (9,600 followers) and Facebook posts (2,700 page likes).

Our audience is product people: user experience designers, product managers, web designers, web developers, and founders.

Our top 3 countries are:
- United States
- United Kingdom
- Canada

Content that performs the best is actionable content such as UX “how-to” articles as well as these topics: user research, creating a culture of design, doing UX in an enterprise, and software reviews.

We have a lot of signups from startups as well as big companies including Target, IBM, Home Depot, Amazon, PayPal, Spotify, Salesforce, and more.

Select Your Ad Format:

Performance Details

CPM cost

$67.80

OPEN RATE

34.00%

CLICK RATE

4.00%

Subscribers

13,200

ADDITIONAL BENEFITS

AD Details

I will also promote to my audience via "thank you" social posts with your logo and link:

Twitter (9,600)
Facebook (2,700)

• 1 branded graphic with link (at top of newsletter near our popular "ux tip)
• 3 thank you Tweets (with your logo and link)
• 1 thank you Facebook post (with your logo and link)
• Logo and link at bottom of newsletter
• Logo and link on theuxnotebook.com

CPM cost

$94.75

CLICK RATE

-

Monthly Page Views

20,000

ADDITIONAL BENEFITS

AD Details

I will also publish this to:

Newsletter audience (11,200)
Twitter followers (8,600)
Facebook followers (1,100)

I will write all content on your behalf to ensure it's framed around user experience in a teachable and actionable way.

Posts will be between 600 - 900 words and can include up to 2 images.

Previous Advertisers
Storyblocks
UserTesting
FullStory
Optimal Workshop
Demographics
LOCATION
Top countries by visitors
1 United States of America 74.2%
2 United Kingdom 5.6%
3 Canada 2.3%
4 Germany 1.8%
5 India 1.6%
6 Australia 1.6%
7 France 1.4%
GENDER
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AGE
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EDUCATION
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Net Worth
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HOUSEHOLD HAS CHILDREN
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INCOME
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New Parents

Subscribers that shop for baby clothing and baby products are identified as new parents.

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Moms

Moms are identified by self-declared data

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Getting Married

Identified by shopping for engagement rings and wedding-related items like wedding bands and wedding gowns.

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Expecting Parents

Subscribers that shop for maternity clothing or visit pregnancy and parenting websites.

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Home Buyers

Home buyers or likely home buyers, as defined by both self-identification and the websites they visit.

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Head of Household

Heads of household shop for baby or child products, items for pets, and home and kitchen supplies.

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Home Decor

Consistently shop for furniture, bedding sets, rugs, and other home decor items.

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Technology

Consistently shop for computers, tablets, TVs, headphones, and other electronics.

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Fashion

Fashionistas consistently shop for clothing, shoes and accessories.

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Beauty

Beauty buffs regularly shop for cosmetics and beauty tools.

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DIY Projects

Subscribers who take on do-it-yourself projects, as identified by shopping for plumbing supplies, hardware, and power equipment.

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Health and Fitness

Fitness buffs as identified by their shopping habits around fitness gear and vitamins/ supplements.

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Streaming Subscriptions

These Subscribers have cut the cord with cable companies in favor of streaming services.

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Early Adopters of Technology

Subscribers at the forefront of new technology, as identified by brands purchased from and content consumed.

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Automotives

An auto interest identifies those that shop for auto parts and accessories consistently.

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Video Games

Identified by demographic data as well as shopping for video games and video game consoles.

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Pets

Pet lovers are consistently shopping for pet toys, food, and accessories.

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Adventure Sports

Identified by shopping for adventure sports gear, including hiking, biking, kayaking, and skiing.

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Camping & Outdoor Activities

Subscribers that consistently shop for hunting, fishing, boating, camping, and hiking gear.

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Smart Home Technology

Consumers shopping across a range of categories including thermostats, security and lighting for a connected home.

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Sports

Sports lovers shop for baseball, softball, football, basketball, volleyball and hockey gear.

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