Our subscriber base is primarily entrepreneurs, solopreneurs, designers and other digital creatives. The content is a mixture of tools, resources and articles, with a focus on tools suitable for early-stage startups and small businesses. Freemium tools are more likely to feature than paid-only tools, although we post both. We post useful resources and articles that offer hands-on advice i.e. step-by-step guides, X things to try to improve your SEO, and things like that which are of direct benefit to startups and small businesses. We post less of "fluff" articles, i.e. we don't typically post stuff like "7 Signs You're Cut Out to be an Entrepreneur", although we do have the occasional lessons learned or case study type article.