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Now I Know

Now I Know is a free daily newsletter sharing a fun fact and the story behind it. You’ll learn something new every day.

Our audience is made up of the insatiably curious -- life-long readers who love to learn about everything and anything.

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Performance Details

CPM cost

$10.00

OPEN RATE

28.72%

CLICK RATE

3.38%

Subscribers

125,000

ADDITIONAL BENEFITS

AD Details

We can also work with you on more creative solutions.

A 600x300 with a line of ad copy above (10 words max) and up to 200 below. This runs in the middle of the email.

CPM cost

$20.00

OPEN RATE

28.72%

CLICK RATE

3.38%

Subscribers

125,000
Previous Advertisers
Skillshare
BookBub
Birchbox
Casper
quip
Bombas
Winc Wines
Highbrow
Demographics
LOCATION
Top countries by visitors
1 United States of America 83.5%
2 Canada 3.6%
3 United Kingdom 2.1%
4 India 1.2%
5 Germany 0.8%
6 Australia 0.8%
7 Philippines 0.7%
GENDER
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AGE
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EDUCATION
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Net Worth
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HOUSEHOLD HAS CHILDREN
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INCOME
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PERSONAL VS CORPORATE EMAIL
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COMPANY SIZE
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TOP JOB LEVELS
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TOP JOB ROLES
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New Parents

Subscribers that shop for baby clothing and baby products are identified as new parents.

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Moms

Moms are identified by self-declared data

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Getting Married

Identified by shopping for engagement rings and wedding-related items like wedding bands and wedding gowns.

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Expecting Parents

Subscribers that shop for maternity clothing or visit pregnancy and parenting websites.

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Home Buyers

Home buyers or likely home buyers, as defined by both self-identification and the websites they visit.

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Head of Household

Heads of household shop for baby or child products, items for pets, and home and kitchen supplies.

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Technology

Consistently shop for computers, tablets, TVs, headphones, and other electronics.

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Fashion

Fashionistas consistently shop for clothing, shoes and accessories.

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Beauty

Beauty buffs regularly shop for cosmetics and beauty tools.

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DIY Projects

Subscribers who take on do-it-yourself projects, as identified by shopping for plumbing supplies, hardware, and power equipment.

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Streaming Subscriptions

These Subscribers have cut the cord with cable companies in favor of streaming services.

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Early Adopters of Technology

Subscribers at the forefront of new technology, as identified by brands purchased from and content consumed.

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Video Games

Identified by demographic data as well as shopping for video games and video game consoles.

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Smart Home Technology

Consumers shopping across a range of categories including thermostats, security and lighting for a connected home.

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Recent Newsletters
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